Content & Communications Manager, Shaw Turf
Patcraft
Content & Communications Manager, Shaw Turf
Shaw Turf is a leading synthetic turf company, supporting three brands which focus on sports, landscape, and golf market segments. We are seeking a versatile, experienced Content and Communications professional to join our shared services team.
The Content and Communications Manager will support multiple internal brand and marketing teams while also contributing to broader business unit communications initiatives. The ideal candidate is equal parts strategic thinker and hands-on creator — someone who can move seamlessly between writing, editing, social media management, communications planning, and light creative execution. Must be highly collaborative, adaptable, organized, and comfortable operating in a fast-moving environment with multiple stakeholders and priorities. This is an in-office role designed to foster close collaboration and day-to-day integration with internal teams.
Key Responsibilities:
Content Development & Brand Storytelling
- Create and manage compelling content across digital, social, internal, and marketing channels
- Write and edit a variety of materials including campaign copy, social posts, executive communications, newsletters, presentations, blogs, web content, and internal messaging
- Ensure messaging consistency and brand alignment across multiple business initiatives and audiences
- Translate complex or technical concepts into clear, engaging communications
Social Media & Communications Management
- Manage day-to-day social media content planning, scheduling, publishing, and engagement support
- Assist in developing communications calendars and campaign messaging strategies
- Monitor trends, platform performance, and engagement opportunities
- Support internal and external communications efforts across multiple teams and initiatives
Creative & Visual Support
- Provide light visual design support for presentations, social graphics, branded collateral, and communications materials
- Collaborate closely with creative resources while also independently producing simple visual assets when needed
- Maintain visual consistency and adherence to brand standards
Cross-Functional Collaboration
- Serve as a shared services partner supporting three internal brand/marketing teams and broader business unit initiatives
- Build strong relationships with stakeholders across departments
- Balance multiple projects, timelines, and priorities simultaneously
- Contribute ideas and recommendations that improve communication effectiveness and team collaboration
Qualifications
- 5+ years in content, communications, marketing, public relations, or related
- Strong writing, editing and messaging capabilities across multiple formats/ audiences
- Experience managing social media content and communications workflows
- Working knowledge of Adobe Creative Suite, Canva, PowerPoint, and Ai tools
- Ability to manage multiple priorities in a collaborative, fast-paced environment
- Strong organizational skills and attention to detail
- Experience supporting multiple brands, teams, or business units preferred
- Bachelor's degree in Communications, Marketing, Journalism, English or PR
Preferred Traits
- Collaborative and team-oriented
- Self-starter with strong initiative
- Adaptable and comfortable shifting between strategic and tactical work
- Strong interpersonal communication skills
- Creative thinker with practical execution abilities
- Professional presence with the ability to work across all levels of an organization
Competencies:
- Deliver compelling communication
- Build trusting relationships
- Execute Action Plan
- Influence others
This role is in-office in Calhoun, GA to support close collaboration and team integration.
Shaw Benefits Include:
- Medical, dental, and vision insurance
- Life insurance and disability coverage
- Tuition reimbursement
- Employee assistance program
- Health savings account
- Paid Time Off
- Parental Leave
- 401K and Retirement Plans
- Product discounts for employees
Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
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