Marketing Manager

Job Description

Job Description

Position Title

Marketing Manager

Description

At Chattanooga College MDTC, Marketing team members help implement our strategy of “Where a small school can make a BIG difference!!”. The Marketing Manager will provide tactical marketing plan development and implementation to specific academic programs and departments to support lead generation, student recruitment, and enrollment goals.

This includes responsibilities such as multi-channel campaign execution, content creation, project management, and data monitoring. Ideal candidates must have excellent interpersonal, communication, problem-solving, and listening skills. Candidates must be able to adapt to a fast-paced work environment and manage multiple priorities and changing assignments.

This is a professional non-instructional position supporting the marketing department. This role requires considerable interaction with faculty, staff, and external partners through individual meetings, group sessions, and/or events. The Marketing Manager is expected to possess extensive knowledge of lead generation, brand voice alignment, and digital marketing platforms. They must be able to interpret individual program needs, provide personalized support, and work effectively with individuals who may be confused, stressed, or demanding.

Employees in this role can expect to support individuals regarding marketing strategies and enrollment goals, assist with decision-making related to institutional promotional processes, and help guide programs toward successful outcomes. This position requires maintaining confidentiality and accurate records to ensure compliance with accreditation standards, institutional policies, and federal regulations. The role may also support institutional events such as Orientation, Graduation, Open Houses, and Webinars. A strong commitment to equity, access, and success for underrepresented or at-risk populations is essential.

Salary Range

Commensurate with experience

Responsibilities

• Provides marketing development and support to a diverse population of departments and stakeholders, including regular contact regarding campaign performance.
• Implements institutional or departmental strategic priorities related to lead generation, engagement, and enrollment.
• Executes multi-channel marketing campaigns (email, social media, paid search) to drive inquiries and applications.
• Writes and edits copy for brochures, website updates, and digital ads that align with the university’s brand voice.
• Implements solutions, including technology, to promote efficiency, access, and success.
• Completes required professional development and training annually.
• Supports department-wide and student services initiatives.
• Maintains accurate documentation and records in compliance with institutional, accreditation, and federal requirements.
• Collaborates with departments and colleagues to increase engagement and success, especially for at-risk populations.
• Create marketing assets and coordinates with creative vendors as needed.
• Upholds confidentiality and complies with institutional policies and federal regulations.
• Assists with planning and coordination of events such as Open Houses, webinars, and Information Sessions.
• Maintains tools, systems, or resources (such as CRM tools and CMS platforms) necessary to effectively perform job duties.
• Remains current on emerging best practices and research related to digital marketing.
• Collaborates with the Executive Team.
• Please note: This job description is not exhaustive, and additional duties may be assigned as needed.

Skills

• Strong interpersonal, communication, and public presentation skills.
• Ability to establish and maintain effective working relationships with faculty, staff, and external partners.
• Ability to communicate clearly and professionally in verbal and written formats.
• Knowledge of the marketing role’s function in supporting access and enrollment success.
• Ability to use technology to support services, including Microsoft Office, CRM tools (e.g., Element), and CMS platforms.

Education & Experience

• Education or Training:
  • Bachelor’s degree in Marketing or Communications is required.
• Experience:
  • A minimum of three (3) to five (5) years of experience in marketing or a related field is required;
  • Experience in student recruitment or higher education is preferred.

Other Requirements

• Please submit a 2-minute video response summarizing your qualifications, interest in the position, and the reason you feel you would be the right fit for our college to View email address on ziprecruiter.com.
• Applications that do not include the required video submission will not be reviewed.

Equal Employment Opportunity Statement

Chattanooga College MDTC is an Equal Opportunity Employer. We are committed to fostering an inclusive and diverse workplace. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic, in accordance with applicable federal, state, and local laws. Chattanooga College MDTC encourages applications from individuals of all backgrounds and experiences.