Vice President of Marketing

About UsJob Description:Essential Duties and Responsibilities:Collaborates with the General Manager and Executive Team on the strategic development, direction and implementation of all marketing activities, including database marketing, direct mail, sales, advertising, casino marketing, public relations and promotions/events.Creates, implements and manages an effective marketing plan for the property, working with the Executive Team to determine current and future objectives.Develops promotional themes, reinvestment and sales strategy to meet property performance objectives.Leads internal team and external agencies in developing creative including direct mail, digital, traditional advertising and television and radio materials to support property promotions.Oversees the branding and imaging of the property.Develops plans for customer acquisition.Oversees retention efforts, including loyalty programs.Utilizes and/or acquires data to make informed decisions.Responsible for driving innovation in marketing strategy and execution.Participates in budget development, monitors marketing and event costs, and ensures profitability.Takes all steps necessary to ensure the financial and reputational success of promotions and special events; ensures analysis, review and recommendations.Works to maximize guest experience supporting all service standards and programs.All other duties as assigned.Responsible for proper audit trails and regulatory compliance.Represent the company in a professional capacity at external functions, special events, concerts, promotions, etc.Leads in communicating marketing plans to external departments and ensuring property management team is fully aware of upcoming marketing events.Ensures flawless internal control and regulatory compliance leading to perfect internal and external department audits.All other duties as assigned.Job Requirements:College degree or other work or educational equivalent required10-15 years of relevant experience working in marketing manager and above roles within the casino industry; previous experience as a department leader preferredProficient in the full suite of Microsoft Office productsOutstanding organizational skills are a must, as is the ability to actively manage and prioritize multiple projects simultaneously. Must thrive in a fast-paced, fluid environmentStrong desire to take accountability and have their performance measured on contribution to business resultsBusiness intelligence, stays current and understands how what happens in the world affects us, our marketplace and our competitionCreate and seize opportunities to win, even when faced with ambiguityAbility to remain professional in stressful situations and the ability to thrive in high pressure, fast paced environment• Analytical prowess which includes critical thinking skills that get to the root of the problem • Problem resolution, be decisive and timely, act on information and adapt with changesTeam focused, catalyst for success of the whole teamPeople developer, inspire and drive employees to go beyond the expected, develop people to be their personal and professional bestPerformance manager, arm employees with specific and useful performance feedbackSelf-assurance, resilient and tenaciousSelf-awareness, genuine understand of personal strengths and weaknessesEnvironmental radar, understand how to get things done and when to involve others in decisions• Range of influence, inspire confidence, be authentic, build and leverage a powerful internal and external network • Ability to maintain confidentialityAbility to successfully fulfill the pre-employment process• Ability to work flexible shifts and days of the week including holidays • Ability to obtain and maintain all necessary licensingRelationships:In addition to the Marketing Department this role will have strong relationships with members of the Sales, Finance, Player’s Club, Food & Beverage, Facilities, EVS and Executive departments in addition to external agency personnel and vendors.Base Pay Range:$160,000 - $175,000This range represents the low and high end of the anticipated base salary range for this position. The base salary will depend on a number of factors such as: qualifications, experience level, and skillset.Voluntary full-time employment benefits include medical, dental, and vision; life, AD&D, critical illness, and hospital insurance; short and long-term disability; identity/legal protection; as well as access to FSA and HSA accounts. Full and part-time employees are eligible to contribute to traditional and/or Roth 401(k) plans. Our Employee Assistance Program (EAP) offers counseling for a multitude of topics including (but not limited to) mental health, finances, adult care, disability, and grief.Fairmount Park is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr