Lead, Sales Enablement (Linkage)

Location Alexandria, VA Compensation $105,000 to $115,000 per year Job Family Marketing & Content Job Description The Lead, Sales Enablement role serves as a strategic partner between the Linkage Sales team and the Performance Marketing team, turning marketing insights into actionable sales enablement programs and assets. Work Environment Hybrid Schedule (3 Days In-Office / 2 Days Remote): This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday in remote. Responsibilities Serve as the connective bridge between Performance Marketing and Linkage Sales teams, co‑owning revenue outcomes and ensuring that insights, content, and messaging are aligned to support the sales cycle. Collaborate directly with Linkage Sales leadership to identify barriers to conversion and co‑develop solutions that improve conversion rates, deal velocity, and overall sales performance. Partner with Demand Generation to ensure all campaigns and materials are informed by real‑time sales feedback and market intelligence. Design and lead strategic enablement initiatives such as campaign playbooks, training, and readiness programs that align Sales priorities with marketing campaigns. Oversee the creation, adoption, and optimization of enablement assets, ensuring they are accessible, current, and tailored to real‑world selling scenarios. Contribute to go‑to‑market strategy discussions, bringing frontline feedback from Sales and customers to inform messaging, targeting, and offer design. Use AI and automation tools to deliver timely, data‑informed recommendations to Sales teams—helping them act on buyer intent, engagement signals, and other predictive indicators. Requirements Bachelor’s degree in business administration, marketing, or relevant equivalent experience. Six or more years of marketing or sales enablement experience. Expertise in orchestrating cross‑functional feedback loops between marketing, analytics, and sales to drive continuous improvement and optimization of enablement programs. Skilled in translating data and insights into actionable strategies that improve both marketing performance and sales execution; adept at change management. Strong communication and facilitation skills to lead working sessions, capture insights, and translate them into strategic actions. Clear verbal and written communication. This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Legal Disclaimer SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. We embrace and celebrate the unique experiences, perspectives, and cultural backgrounds that each employee brings. #J-18808-Ljbffr