Associate Manager, Brand Communications

Posting Title Associate Manager, Brand Communications Requisition Number

R237857

Company Mattel Sales Corp. Location El Segundo, California Address 333 Continental Blvd, 90245 Job Category Public Relations Pay Range USD $111,200 and $138,000 Yearly The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Team The Global Brand Communications team leads the development and execution of integrated earned media strategies across Mattel's iconic portfolio, including Barbie, Hot Wheels, Matchbox, Masters of the Universe, and more. The team drives impactful storytelling that strengthens brand reputation, amplifies cultural relevance, and delivers measurable business impact through global communications programs. Opportunity The Associate Manager, Global Brand Communications will play a key role in shaping and executing global public relations strategies across Mattel's Vehicles, Action Figures, and Building Sets categories including brands like Hot Wheels, Matchbox, Thomas & Friends, Mattel Brick Shop, MEGA along with owned and licensed toy lines. This individual contributes to strategic planning, ensuring programs are insight-driven, culturally relevant, and aligned with broader business objectives while delivering high-impact results. The ideal candidate is a proactive communicator and strong collaborator who can manage multiple workstreams, influence cross‑functional partners, and contribute to high‑impact storytelling that generates meaningful earned media results. This role partners closely with marketing, design, development, legal, agencies, and global teams to deliver best‑in‑class communications programs at scale. Responsibilities The Associate Manager, Global Brand Communications will support the development and execution of global communications strategies, contributing to campaign planning and leading key components of program rollout that advance Mattel's growth objectives and brand strategies. This role is responsible for delivering communications initiatives and driving measurable outcomes including visibility, engagement, and the overall success of key launches and campaigns. The role emphasizes executional excellence across external communications initiatives, including product launches, executive visibility efforts, and global franchise expansion across categories. Reporting to the Director, Global Brand Communications, you will support day‑to‑day decisions within your scope while helping shape communication approaches and campaign strategies. You will draft and oversee the creation of high‑quality communications materials, including press releases, media alerts, pitches, and fact sheets that support key tentpole campaigns, product launches and seasonal programs. You will support the coordination of cross‑functional teams and external partners, including agencies, licensors/licensees and event teams. This role will lead external media relations efforts by building and maintaining relationships with trade, business, consumer, and entertainment press outlets and will manage logistics and execution of key events and media activations, including multi‑brand trade events. You will also review, vet, and partner on influencer and social amplification strategies to evaluate risk and extend campaign reach to digital platforms. You will monitor, analyze, and report on campaign performance, translating insights into actionable recommendations for future programs by tracking industry trends, media landscape shifts, and cultural moments to inform proactive storytelling and communications strategies. A deep understanding of Mattel's brands and business priorities is critical to ensure communications efforts are aligned and effective. Qualifications 5+ years of relevant experience in public relations/communications (agency or in‑house), ideally with a strong foundation in media relations, creative development and/or project management Ability to efficiently handle and time‑manage multiple projects in a fast‑paced environment, adapt to shifting priorities and be very detail‑oriented Good interpersonal skills, including a positive, cooperative attitude – both inside and outside the department Demonstrated experience owning and leading communications campaigns or projects end‑to‑end, with accountability for results Strong interest in the ever‑changing cultural landscape and creative brand building Proven ability to drive measurable outcomes, including earned media impact, campaign visibility, and successful launches Strong decision‑making skills with the ability to operate independently within defined scope while contributing to broader strategy Experience leading cross‑functional workstreams and managing internal and external stakeholders Strong media relations experience across traditional and non‑traditional channels Highly organized and detail‑oriented, with the ability to manage multiple priorities while driving work forward Experience managing external agencies or vendors and holding them accountable for performance Proactive, solutions‑oriented mindset with a demonstrated track record of ownership, leadership, and delivering results Strong writer and storyteller with clear, confident verbal communication and presentation skills Based in Los Angeles, with the ability to work closely with cross‑functional partners and media in a fast‑paced environment Key Traits Strategic thinker with strong executional follow‑through Collaborative, solutions‑oriented mindset Confident communicator with strong interpersonal skills Highly organized and adaptable, with the ability to navigate shifting priorities Equal Opportunity Employer Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. #J-18808-Ljbffr Mattel, Inc.and Subsidiaries