Associate Manager, Toy Marketing - Barbie

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. The Opportunity Partner with the Toy Marketing Manager to lead product strategy and development for the Barbie Signature portfolio. This role is primarily product-focused, owning the end-to-end lifecycle from concept to launch—shaping premium, collector-driven offerings rooted in pop culture, fan insights, and strategic partnerships. What Your Impact Will Be Support development of Signature product strategy and roadmap, focused on premium, collector-driven segments informed by cultural trends and fan insights. Own product positioning, pricing, and segmentation, ensuring alignment with brand equity, consumer value perception, and competitive landscape. Lead end-to-end product development in partnership with Design & Packaging, from concept through launch, ensuring quality and brand alignment. Translate consumer, fan, and cultural insights into actionable product concepts, features, and storytelling. Collaborate with licensing partners, external stakeholders, and commercial teams to ensure alignment on product strategy and successful go-to-market execution. Own and track business performance (revenue, margin, SKU productivity), applying a strong understanding of premium product dynamics. What We’re Looking For 5+ years experience in product marketing, product management, or product development, ideally within toys, collectibles, or entertainment. Experience with commercial strategy (retail, DTC) and/or licensor-side brand management strongly preferred. Strong understanding of the product development lifecycle, with experience bringing products from concept to launch. Demonstrated ability to translate pop culture, fandoms, and trends into relevant product opportunities. Experience working cross-functionally with design, development, commercial teams, and external partners. Strong business and financial acumen, including pricing, forecasting, and SKU productivity. Knowledge of retail and distribution channels (mass, specialty, e-commerce). Strong project management, communication, and storytelling skills, with the ability to influence stakeholders. Proficiency in PowerPoint, Excel, Word, and Outlook. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Equal Opportunity Statement Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. #J-18808-Ljbffr Mattel