Analytical Lead, Retail Marketplaces

MINIMUM QUALIFICATIONS Bachelor's degree or equivalent practical experience. 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis. PREFERRED QUALIFICATIONS Experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc). Experience influencing data science , engineering and marketing teams, as well as C-suite/executive level executives. Experience uncovering compelling insights, building narratives, and scaling thought leadership. Knowledge of measurement capabilities, including MMM, incrementality, LTV modeling and brand measurement. Excellent project management skills across multiple stakeholders. Strong written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels. ABOUT THE JOB Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $108000 - $155000 (USD) + 40% bonus target + equity + benefits Learn more about benefits at Google RESPONSIBILITIES Develop and own analytical modeling for key client/partner projects, apply and/or customize analytical tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products. Design experimentation roadmaps that clearly demonstrate how Google media investments drive tangible business growth for our clients. Blend deep analytical with real-world business context to maximize success. Develop and nurture trusted client relationships, acting as an advisor to guide clients through complex measurement issues and influence media optimizations. Surface insights by transforming large datasets into actionable market analyses that reveal new avenues for business expansion. Own the sales cycle for key measurement and testing capabilities to drive incremental customer outcomes and adoption of Google's solutions. #J-18808-Ljbffr Socket.dev