Senior Product Manager

Senior/Lead Product Manager, New Vertical (0-1) | NYC Hybrid Primis are hiring a Senior/Lead PM for a mission-driven, well-funded, venture-backed startup. This is a true zero-to-one build. You'll own an entirely new product vertical from scratch: user-facing experience, payment and money flows, and compliance-driven design, spanning both the end-user side and the admin/operational side. You'll sit directly with engineering and design and own the outcome end to end, not just coordinate it. What you'll do: Lead discovery and strategy for a brand new product line inside an established platform Design and ship both consumer-facing flows (for the people actually using the product) and admin-level tooling, translating complex, regulated workflows into clear UX Work cross-functionally across teams given deep interdependencies with the rest of the platform Build from the ground up: no existing roadmap to inherit, no legacy system to maintain What we're looking for: 5+ years as a PM with consumer-facing product experience within a broader B2B or B2B2C platform, ideally with direct payments or money-movement work Real zero-to-one evidence, not just feature work on an existing roadmap Comfort with regulatory or compliance-heavy domains (fintech, healthtech, insurtech, or similar) A builder, not just a strategist: someone who sits with the team rather than directing from a distance #J-18808-Ljbffr