B2B Digital Commerce Specialist

B2B Digital Commerce Specialist
US-NY-Melville
Job ID: 34975
Type: Full-Time
# of Openings: 1
Category: Marketing
CUSA Melville Headquarters
About the Role
Canon U.S.A. Inc., headquartered in Melville, NY seeks a B2B Digital Commerce Specialist (Specialist, Marketing). The B2B Digital Commerce Specialist is responsible for supporting the growth, optimization, and ongoing success of Canon's B2B eCommerce business. This role partners closely with Marketing, IT, Product Management, Sales, UX, Analytics, and external agencies to enhance the digital customer experience, execute demand generation strategies, and drive continuous improvements that increase customer engagement, conversion, and revenue.
This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Your Impact
CUSTOMER EXPERIENCE & WEBSITE OPTIMIZATION
* Serve as a key business stakeholder for the B2B eCommerce platform, supporting product merchandising, customer journey optimization, and continuous enhancements that improve the online buying and leasing experience
* Partner with internal and external IT teams to plan, prioritize, test, and implement website enhancements, fast follows, major releases, and new functionality, ensuring high-quality execution and an exceptional customer experience
* Collaborate with UX, Product, and Marketing teams to ideate and prioritize on-site experience improvements, optimize navigation and merchandising, and support new product launches
* Monitor website analytics, customer behavior, and customer feedback to identify opportunities for optimization, measure performance, and recommend enhancements that improve conversion and customer satisfaction
MARKETING STRATEGY & BUSINESS GROWTH
* Develop, execute, and optimize integrated B2B marketing campaigns across Paid Search, Paid Social, Email, and Direct Mail to drive customer acquisition and business growth
* Analyze performance across all marketing channels and develop actionable insights that improve campaign effectiveness, return on investment, and overall business performance
* Partner with Sales, Product Marketing, and agency partners to align marketing strategies, support product launches, and identify new opportunities to grow the B2B eCommerce business
About You: The Skills & Expertise You Bring
REQUIRED
* Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
* Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field
* 3-5 years of experience in digital marketing, B2B marketing, eCommerce, or customer experience
* Experience coordinating cross-functional projects involving marketing, IT, and business stakeholders
* Strong analytical, organizational, and project management skills
* Excellent written, verbal, and presentation communication skills
PREFERRED
* Experience with B2B eCommerce platforms, digital merchandising, and website optimization
* Familiarity with UX best practices, digital analytics platforms (Google Analytics), and paid media platforms
* Experience supporting website releases, QA testing, and software implementation projects
* Experience managing agency relationships and external vendors
SUCCESS MEASURES
Success in this role will be measured by:
* Growth of the B2B eCommerce business and digital demand generation
* Continuous improvement of the online customer experience and website conversion
* Successful delivery of website enhancements, releases, and merchandising initiatives
* Increased marketing performance and return on investment across digital channels
* Effective cross-functional collaboration and execution of strategic business initiatives
CORE COMPETANCIES
* Customer-centric mindset
* Digital marketing and B2B eCommerce expertise
* Strategic and analytical thinking
* Project management
* Cross-functional collaboration
* Problem solving
* Initiative and adaptability
* Continuous improvement mindset
We are providing the anticipated salary range for this role: $66,300 - $81,550 annually
Company Overview
About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at ( and connect with us on LinkedIn at ( .
Who We Are
Where Talent Fosters Innovation.
Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
What We Offer
Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.
And Even More Perks!
-Employee referral bonus
-Employee discounts
-Dress for Your Day attire program (casual is welcome, based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you cant get anywhere else
Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at ( comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.
You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If you are not reviewing this job posting on our Careers site ( , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at ( .
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Posting Tags
#PM19 #LI-AV1 #LI-HYBRID
Compensation details: Yearly Salary