Global Head of Digital Commerce, VP

Global Head of Digital Commerce Laneige | Location: Los Angeles (Hybrid) Role Overview Laneige is seeking a Global Head of Ecommerce to lead the brand’s global digital growth and transformation. This role will act as a Global Center of Excellence (CoE) , responsible for defining strategy, governance, and execution frameworks to enable scalable growth across local markets. The position owns global ecommerce revenue and profitability , while building an integrated digital commerce ecosystem across: Ecommerce Social commerce CRM &eFSS AI & Beauty Tech Performance media Based in Los Angeles , this leader will bridge global strategy and local market execution , ensuring Laneige scales as a data-driven, omnichannel global brand . Core Mandate Own Laneige global ecommerce revenue and profit growth Define mid/long-term ecommerce strategy and P&L delivery roadmap Act as GlobalCoE : Set strategy frameworks, KPIs, and governance Enable local market execution at scale Build a future‑ready digital commerce ecosystem integrating: Consumer data, media, content, and technology Key Responsibilities Global Ecommerce Strategy & P&L Ownership (CoE Role) Define global ecommerce strategy frameworks, KPIs, and operating models Own global ecommerce P&L (revenue, margin, growth targets) Create differentiated channel strategy frameworks : DTC eRetailers (retailer.com) Pure players & marketplaces Lead omnichannel business model by: Defining platform mix and roles Implementing global investment frameworks Define global acquisition and search strategy to improve: Conversion ROI Establish global performance tracking and optimization systems Ecommerce Execution Excellence Lead ecommerce strategy across marketplaces, pure players, and retailer.com Own core growth levers: Traffic, conversion, AOV, retention Drive assortment, pricing, promotion, and launch orchestration Optimize onsite experience: UX/UI, PDP, content, merchandising Partner with Global GTM, Supply Chain, and Finance to ensure: Demand planning Inventory health Margin discipline Define scalable playbooks and execution standards for local teams Social Commerce (Global Scaling Engine) Build and scale global social commerce strategy (TikTok, Instagram, emerging platforms) Own live commerce, shoppable content, and creator‑led conversion models Develop creator/affiliate commerce frameworks tied to performance KPIs Integrate social commerce into ecommerce and CRM journeys Pilot new formats and platforms ahead of local markets Deliver scalable toolkits and playbooks for global rollout CRM & eFSS (Customer Ownership & Lifetime Value) Lead CRM strategy across acquisition, engagement, retention, and reactivation Build global customer data foundation across: DTC and retailer ecosystems Drive personalized journeys across owned channels: Email, messaging, lifecycle marketing Orchestrate end‑to‑end post‑purchase experience: Onboarding, replenishment, loyalty, care Lead global e‑flagship store strategy : GEO‑based content deployment Online‑offline connection (e.g., FSS experience integration) Provide local markets with: CRM frameworks Benchmarks DTC operating guidelines AI & Beauty Tech (Future Growth Platform) Deploy AI‑driven personalization across content, product, and journeys Develop beauty tech capabilities: Skin diagnostics Virtual try‑on Solution matching Pilot emerging AI and digital technologies with commercial impact Define how data and tech translate into growth levers Ensure scalable and future‑ready architecture with global IT Performance Media (Growth Efficiency Engine) Own global performance media strategy and measurement frameworks Drive ROAS‑and profit‑based optimization across: Search, social, retail media Define full‑funnel media role aligned with ecommerce and CRM Establish governance on: Budget allocation Bidding strategies Testing frameworks Partner with platforms and retailers for innovation and beta programs Enable markets with performance benchmarks and investment playbooks Operating Model & Leadership Act as Global Digital Commerce CoE leader Translate global strategy into local execution frameworks Lead a multi‑functional organization across 5 pillars Partner with: Global brand leadership Regional & local market teams External platforms (Amazon, TikTok, Sephora, etc.) Build a balance of: Global standardization (governance, frameworks) Local agility (execution, relevance) Candidate Profile Experience Minimum 15+ years in ecommerce / digital / omnichannel leadership Proven track record of owning global ecommerce P&L Experience across: DTC, marketplaces, retailer.com, and social commerce Strong exposure to: CRM, data strategy, performance marketing, and digital transformation Experience in global organizations with multi‑market operations Beauty or premium consumer brand experience strongly preferred Capabilities Strong commercial and P&L ownership mindset Deep understanding of: Consumer lifecycle Omnichannel ecosystems Ability to integrate: Commerce, media, CRM, and technology into a single growth model Advanced understanding of: AI, data, and emerging commerce trends Strong analytical and data‑driven decision making Leadership Proven ability to build and scale high‑performing global teams Strong stakeholder management across HQ and regions Ability to operate in both: Strategic (frameworks, vision) Execution (hands‑on, impact‑driven) Entrepreneurial and fast‑moving mindset Reports directly to Laneige Chief Commercial Officer Reporting Line Location Los Angeles, USA (Hybrid) Ability to work across global time zones Why This Role Matters This role is the architect of Laneige’s global digital growth engine — owning revenue, building scalable systems, and transforming the brand into a truly data‑driven, omnichannel leader. #J-18808-Ljbffr AMOREPACIFIC US, INC