Marketing Strategist

Marketing Strategist

DFW Station - Irving, TX 75038

Overview

Position Type: Full Time Job Shift: Any Education Level: 4 Year Degree Travel Percentage: Negligible Category: Marketing

Description

Position Purpose

As PGL's Marketing Strategist, you will execute marketing initiatives to drive brand awareness, market growth, customer acquisition, and revenue expansion. This role integrates traditional marketing with advanced data analytics and artificial intelligence technologies to enhance decision-making, optimize campaign performance, and create highly personalized customer engagement strategies.

The Marketing Strategist will help with the design and implementation of data-driven marketing strategies that leverage AI-powered insights, predictive analytics, and automation to improve marketing effectiveness and operational efficiency. This position ensures alignment between marketing initiatives and organizational objectives.

The Marketing Strategist collaborates cross-functionally with executive leadership, sales, operations, and technology teams to translate market intelligence into actionable growth strategies. This role will also help to oversee brand management, market positioning, and digital transformation initiatives that strengthen the organization's competitive advantage.

Key Responsibilities

• Design and manage marketing strategies using all necessary tools
• Research products, services, competitors, and current strategies to identify new opportunities
• Conduct market research, competitive analysis, and industry trend monitoring to inform strategic marketing decisions.
• Establish measurable marketing goals, performance metrics, and return-on-investment benchmarks.
• Implement and oversee AI-powered marketing technologies to enhance campaign optimization, customer segmentation, and predictive modeling.
• Utilize machine learning and advanced analytics tools to identify customer behavior patterns and forecast market demand.
• Deploy marketing automation platforms and intelligent CRM integrations to improve lead generation, nurturing, and conversion rates.
• Leverage AI-driven content generation, personalization engines, and digital targeting tools to enhance customer engagement.
• Research products, services, competitors, and current strategies to identify new opportunities
• Implement personalized marketing strategies based on behavioral data and AI-driven insights.
• Optimize website performance, digital customer journeys, and online brand visibility.
• Ensure consistent messaging and brand representation across all digital platforms.
• Establish marketing performance dashboards and data visualization tools to monitor campaign effectiveness.
• Utilize advanced analytics and AI-assisted reporting tools to measure marketing performance and guide strategic adjustments.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
• Continuously evaluate and improve marketing processes through automation and technology adoption.
• Partner with sales leadership to align marketing initiatives with revenue generation strategies.
• Support product development and service innovation through market insights and customer feedback analysis.
• Collaborate with IT and data teams to implement and maintain marketing technology infrastructure.
• Create, maintain, and distribute dashboards showing achievement of critical metrics regarding lead generation, online analytics, website traffic, and other KPIs
• Optimize paid advertising campaigns using SEO and other tools
• Encourage experimentation with emerging marketing technologies and AI-enabled tools.

Objectives / Outcomes

• Increased brand awareness and market share.
• Improved customer acquisition and retention rates.
• Enhanced marketing ROI through AI-enabled optimization.
• Data-driven marketing decision-making across the organization.
• Scalable and automated marketing processes.

Qualifications

Qualifications

Education and Experience

• Years of Experience: 1-3 years of strong knowledge and experience in Marketing/Agency work is a plus
• Education: Bachelor's degree in business, art, marketing, communications, or related field experience

Knowledge

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Skills

• Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking Talking to others to convey information effectively.
• Persuasion - Persuading others to change their minds or behavior.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
• Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Negotiation - Bringing others together and trying to reconcile differences.
• Service Orientation - Actively looking for ways to help people.
• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
• Coordination - Adjusting actions in relation to others' actions.
• Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Reading Comprehension Understanding written sentences and paragraphs in work related documents.

Abilities

• Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression The ability to communicate information and ideas in speaking so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Speech Recognition - The ability to identify and understand the speech of another person.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
• Near Vision - The ability to see details at close range (within a few feet of the observer).
• Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
• Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
• Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
• Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Tools

• Desktop computers
• Facsimile machines
• Laptop computers
• Special purpose telephones
• Multi-line telephone systems

Technology

• Microsoft Dynamics Marketing or other MAS (ex: Hubspot, Pardot, Marketo)
• Email Marketing Software (ex: Mailchimp, Active Campaign, Drip)
• Website Management System (ex: Wordpress, Squarespace, Shopify)
• Project Management Systems (ex: Monday, Base