Associate General Counsel, Commercial

Higgsfield is seeking an Associate General Counsel, Commercial to serve as a senior legal leader and strategic business partner supporting our rapidly growing global commercial and marketing organizations.

Reporting to the General Counsel, you will partner closely with Marketing, Growth, Sales, Partnerships, Product, and Finance across a broad range of revenue and growth initiatives. A key focus will be structuring and negotiating marketing, advertising, CPA and performance-based agreements, alongside strategic partnerships and other complex commercial transactions.

We're looking for a commercially minded attorney who can navigate novel deal structures, advise senior leadership, and build scalable legal processes for a hypergrowth business.

What You’ll Do

Lead Strategic Commercial Transactions

• Lead complex marketing , advertising , CPA/performance-based , affiliate , media , agency , creator/influencer , and strategic partnership agreements.
• Structure performance-based deals involving revenue share , commissions , attribution , payment mechanics , and other growth models.
• Negotiate enterprise SaaS , API , technology licensing , and other strategic commercial agreements.
• Partner with business leaders to structure new revenue and customer acquisition opportunities while balancing speed and risk.

Advise Company Leadership

• Partner with executive leadership on strategic opportunities, new business models, and commercial risk.
• Advise Marketing and Growth on advertising, campaigns, promotions, endorsements, consumer protection, and customer acquisition.
• Counsel Product and GTM teams on AI , digital media , IP , privacy , data , and emerging commercialization models.
• Provide practical, business-oriented guidance in a fast-moving and evolving regulatory environment.

Build & Scale the Commercial Legal Function

• Build scalable contracting processes for high volumes of marketing and commercial transactions.
• Develop templates, playbooks, approval frameworks, and fallback positions for recurring deal structures.
• Partner with Finance and Operations to establish guardrails around performance-based economics, payments, attribution, and reporting.
• Help build the commercial legal team and mentor junior legal professionals as the company scales.

Drive Cross-Functional Partnership

• Partner closely with Marketing , Growth , Sales , Partnerships , Product , Finance , Privacy , Security , and Operations .
• Translate complex legal issues into clear, actionable business recommendations.
• Support new products, markets, partnerships, and other high-priority strategic initiatives.
• Stay ahead of developments across digital advertising , consumer protection , privacy , AI , digital media , and IP .

What We’re Looking For

• J.D. from an accredited law school and active membership in at least one U.S. state bar.
• 10+ years of legal experience, with significant experience supporting sophisticated commercial transactions for high-growth technology , consumer , advertising , or digital businesses.
• Combination of top-tier law firm and in-house experience strongly preferred.
• Significant experience negotiating marketing , advertising , CPA/performance-based , affiliate , media , agency , creator/influencer , or similar commercial agreements.
• Strong experience with technology transactions , including SaaS , APIs , licensing , and strategic partnerships .
• Strong understanding of digital advertising , consumer protection , IP , privacy , data , and emerging technology issues.
• Experience supporting AI , consumer technology , digital media , adtech , or other fast-moving technology businesses strongly preferred.
• Exceptional business judgment with the ability to provide pragmatic, risk-balanced advice in ambiguous situations.
• Proven ability to build scalable legal processes and support significant transaction volume.
• Outstanding drafting, negotiation, communication, and stakeholder management skills.
• Highly collaborative, low ego, execution-oriented, and comfortable operating independently in a fast-paced environment.