Brand Ambassadors

Job Description

Job Description

***YOU MUST LIVE AND RESIDE IN NEW ORLEANS***

Brand Ambassador – Premium Food Brand
Location: ESSENCE FESTIVAL

Compensation: $20/hr — Paid Weekly

Event Days: Friday–Sunday

Role Type: Part-Time Event Staff

Reports To: Tour Manager / Program Manager

About the Role

We are looking for outgoing, energetic, and personable Brand Ambassadors to represent a premium, nationally recognized food brand at events, festivals, community pop-ups, and guerrilla marketing activations.

Your role is to distribute samples, engage with the public, and create fun, memorable brand experiences across your assigned market.

Key Responsibilities

Event Activation & Customer Engagement

• Attend scheduled events, festivals, community gatherings, and pop-ups to distribute product samples.

• Set up and break down event materials, displays, and sampling stations.

• Engage with consumers in a friendly, knowledgeable, and high-energy manner.

• Share key talking points about the product.

• Create a welcoming and interactive environment that represents the brand professionally.

Guerrilla Marketing & Street Team Sampling

• Execute sampling in targeted high-traffic areas.

• Approach consumers respectfully and confidently.

• Ensure all sampling is executed cleanly, safely, and in compliance with guidelines.

• Capture required photos and videos of activations.

Brand Representation

• Wear branded uniform items where required.

• Demonstrate strong product knowledge after training.

• Uphold professionalism, enthusiasm, and approachability at all times.

Reporting

• Complete KPI/sampling reports after each shift or event.

• Track sample counts and consumer interactions.

Skills and Requirements:

Brand Ambassador

Guerrilla Marketing