Social Media Manager - Mexico/LATAM
Fastlane
- 5–10 years of social media experience in tech, gaming, mobile, lifestyle, or consumer electronics
- Proven experience managing large-scale social accounts (TikTok, Instagram, Facebook, X, YouTube)
- Strong understanding of Mexico’s digital culture, gaming communities, and trending content formats
- Hands-on ability to create and produce short-form videos (reels, TikToks)
- Experience managing influencers/KOLs and executing creator campaigns
- Native Spanish and professional English proficiency
- Data-driven mindset with ability to analyze social metrics and optimize content performance
- Experience with Chinese brands, MercadoLibre/DTC campaigns, or gaming livestream/content is a plus Location: Mexico City
- Develop and execute localized social media strategies across TikTok, Instagram, Facebook, X, YouTube, and emerging platforms
- Plan monthly/quarterly content calendars aligned with launches, campaigns, and brand goals
- Lead content production (short videos, TikToks, reels, UGC, product showcases, event content)
- Manage community engagement, fan groups, and sentiment monitoring across key channels
- Identify and manage influencers/KOLs, negotiate partnerships, and coordinate seeding & creator campaigns
- Support product launches, retail promotions, and local events with integrated social media plans
- Track KPIs (reach, engagement, retention, CTR, conversion) and optimize based on insights
- Collaborate with PR, marketing, e-commerce, and HQ teams to align social efforts with broader campaigns
Vacancy posted 1 day ago
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