Senior / Marketing Manager (HCP) (Durham)

Senior Manager/Manager, Marketing

AlphaDetect — Durham, NC

AlphaDetect is a non-profit organization powered by the Alpha-1 Foundation, solely dedicated to advancing the detection of Alpha-1, a genetic, progressive, and irreversible condition that affects the lungs and liver. As a mission-driven, rapidly growing organization, we are building a trusted, innovative, and collaborative organization focused on accelerating answers to inform decisions.

We are seeking a self-starter HCP-focused marketer with experience in healthcare, biotech, or medical device environments to help build our Marketing team and grow our organization. This role is an in-office position that can either be full-time or part-time. This is an ideal role for a marketer who thrives in a mission-driven, collaborative, fast-paced environment and is excited to help shape a company’s voice and impact.

Role Overview

The Senior Marketing Manager (or Marketing Manager, experience dependent) will support the development and own the execution of AlphaDetect’s HCP marketing and communication strategy, with the opportunity to expand into direct-to-patient marketing for rare disease detection.

This role blends hands-on content development, project management, cross-functional collaboration, and strong execution skills to ensure messaging is clear, consistent, and drives behavior change toward increased genetic testing.

You will work closely with executive leadership, key opinion leaders (KOLs), and external partners from day one to elevate disease state education and detection options, strengthen provider engagement, and support initiatives that serve the Alpha-1 community. This is a high-visibility role with the opportunity to make a meaningful impact.

Key Responsibilities

1. Marketing & Brand Communications

• Execute the HCP marketing tactical plan under the guidance of senior leadership, translating strategy into clear, compelling, and compliant marketing materials within a lean non-profit budget
• Ensure consistency in messaging, tone, and brand identity across all communication channels
• Lead and execute the communications strategy, including social media initiatives, particularly LinkedIn, in alignment with industry best practices
• Collaborate cross-functionally, including with the Alpha-1 Foundation and industry sponsors, to support integrated and aligned messaging across initiatives

2. Content Development & Campaign Execution

• Demonstrate a builder mindset, using WordPress, Canva, AI tools, etc. technologies to independently develop marketing assets, maintain web content, and execute campaigns in a cost-effective, high-impact manner.
• Partner with internal teams and external agencies to launch and optimize disease state education and genetic testing initiatives
• Develop and execute core HCP assets such as brochures, video content, and promotional materials while ensuring alignment with brand strategy
• Support the planning and execution of HCP congress presence, sponsorships, and related marketing initiatives within budget parameters
• Provide executional support for ad boards and peer-to-peer program development and associated content creation

3. Project Management & Operational Coordination

• Manage marketing project timelines, deliverables, budgets, and cross-functional communication to ensure successful execution of initiatives
• Oversee inventory management for genetic sample collection kits and promotional materials
• Coordinate with external vendors to support marketing programs efficiently
• Facilitate collaboration among internal stakeholders, agencies, and vendors to maintain project alignment and operational effectiveness

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• At least 2 years of marketing experience in healthcare, pharmaceuticals, or medical devices is a must
• 1–3 years of communications or digital content creation experience is a bonus
• Basic understanding of brand, marketing, and content development
• Strong written and verbal communication skills; PR and media experience a plus
• Familiarity with social media best practices, specifically LinkedIn
• Detail-oriented with strong project management and executional skills
• Ability to manage multiple tasks and meet deadlines
• Hands-on execution
• Can work in ambiguity/launch environment
• Creative thinker with a willingness to learn and take initiative
• Proven ability to collaborate and engage within an office environment
• Able to travel as needed to key US-based congresses/meetings (~20%)

Why Join AlphaDetect?

• Be an integral part of a newly launched mission-driven organization accelerating detection of a genetic condition
• Contribute to meaningful work that directly impacts patients, families, and healthcare providers
• Work in a collaborative, supportive environment that values innovation, integrity, and compassion
• Grow your career as AlphaDetect expands its programs, partnerships, and national reachitiatives and