Senior Product Manager

Role Description

Experian Marketing Services is looking for an experienced Product Manager to join the team responsible for building and maintaining our digital and offline identity graphs. You will define and execute product strategy by assessing market needs, developing customer-focused requirements and roadmaps, and analyzing market trends and competitive dynamics. You will collaborate with data science teams on R&D initiatives, partner with engineering teams to deliver scalable solutions, and work with product commercialization leaders to bring products to market.

You will report to the Group Product Director. You'll have the opportunity to:

• Oversee and evolve Experian's identity products that sit downstream of the identity graphs, ensuring resolution and linkage of client inputs to applicable outputs across online and offline environments.
• Translate needs into clear product and technical requirements, and work with engineering and product owners to deliver new features and enhancements.
• Manage the full product lifecycle, including roadmap, pricing, go-to-market (GTM) strategy, and ongoing optimization based on performance and voice of the customer.
• Monitor performance metrics (e.g., match rates, accuracy, coverage, latency), identifying opportunities to improve outcomes for clients.
• Assess market needs across AdTech and MarTech, with a focus on how offline and digital identity converge to support consumer marketing use cases (e.g., measurement, activation, enrichment, attribution).
• Guide innovation projects by partnering with the Experian strategy, data science, and development teams to test new MVPs that solve market problems.
• Collaborate with internal Experian teams (Sales, Marketing, Product, Data, Privacy) to ensure understanding of broader platform capabilities.
• Ensure agreement on privacy, data governance, and contractual requirements across all products and use cases.
• Participate in trade association working groups within the data-driven marketing ecosystem (e.g., NAI, IAB) to represent Experian.

Qualifications

• 5+ years of experience in consumer marketing, with an understanding of identity resolution across offline and digital ecosystems.
• 3+ years of product management experience, overseeing roadmaps and working to deliver products and enhancements.
• Domain expertise in AdTech/MarTech, including 5+ years of hands-on experience with identity resolution use cases (e.g., enrichment, measurement, data append).
• Understanding of identity constructs such as PII, cookies, MAIDs, IP, hashed identifiers, and how they map across systems.
• Experience with 1st party/CRM data, data quality principles, identity linkage, and customer data platforms.
• Exposure to clean room environments and crosswalk solutions.
• Understanding of privacy frameworks and data governance in identity-driven products.
• Prior experience promoting product success in the market, driving strategy and direction for all products.
• Bachelor's degree or equivalent relevant experience.

Benefits

• Great compensation package and bonus plan.
• Core benefits including medical, dental, vision, and matching 401K.
• Flexible work environment, ability to work remote, hybrid or in-office.
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.
• Explore all our exciting benefits here: .