Marketing Operations Analyst

LanceSoft

Marketing Operations Analyst

The Marketing Operations Analyst plays a key role in optimizing marketing processes, managing technology platforms, and delivering actionable insights to drive strategic decisions. This position ensures operational efficiency and supports data-driven marketing initiatives.

Key Responsibilities

Collect, analyze, and interpret marketing data to provide actionable insights.
Develop dashboards and reports to track KPIs, campaign performance, and ROI.
Manage and optimize marketing technology stack (CRM, automation platforms, analytics tools).
Design and implement workflows to streamline marketing operations.
Monitor marketing spend and ensure alignment with strategic goals.
Collaborate with cross-functional teams (sales, product, customer success) to align marketing initiatives.
Ensure compliance with data privacy regulations and governance standards.
Stay updated on industry best practices and emerging technologies.

Qualifications

Bachelor's degree in Marketing, Business, or related field.
3–5 years of experience in marketing operations or analytics.
Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
Strong analytical and problem-solving skills with advanced Excel and BI tools experience.
Excellent communication and project management skills.

Preferred Skills

Experience with data visualization tools (Tableau, Power BI).
Knowledge of marketing attribution models and campaign optimization.
Familiarity with global marketing compliance standards.

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Vacancy posted 2 days ago

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