Marketing Operations Analyst
LanceSoft Inc
Marketing Operations Analyst
The Marketing Operations Analyst plays a key role in optimizing marketing processes, managing technology platforms, and delivering actionable insights to drive strategic decisions. This position ensures operational efficiency and supports data-driven marketing initiatives.
Key Responsibilities
- Collect, analyze, and interpret marketing data to provide actionable insights.
- Develop dashboards and reports to track KPIs, campaign performance, and ROI.
- Manage and optimize marketing technology stack (CRM, automation platforms, analytics tools).
- Design and implement workflows to streamline marketing operations.
- Monitor marketing spend and ensure alignment with strategic goals.
- Collaborate with cross-functional teams (sales, product, customer success) to align marketing initiatives.
- Ensure compliance with data privacy regulations and governance standards.
- Stay updated on industry best practices and emerging technologies.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 3–5 years of experience in marketing operations or analytics.
- Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
- Strong analytical and problem-solving skills with advanced Excel and BI tools experience.
- Excellent communication and project management skills.
Preferred Skills
- Experience with data visualization tools (Tableau, Power BI).
- Knowledge of marketing attribution models and campaign optimization.
- Familiarity with global marketing compliance standards.
Vacancy posted 3 days ago
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