Marketing Operations Analyst

Marketing Operations Analyst

The Marketing Operations Analyst plays a key role in optimizing marketing processes, managing technology platforms, and delivering actionable insights to drive strategic decisions. This position ensures operational efficiency and supports data-driven marketing initiatives.

Key Responsibilities

• Collect, analyze, and interpret marketing data to provide actionable insights.
• Develop dashboards and reports to track KPIs, campaign performance, and ROI.
• Manage and optimize marketing technology stack (CRM, automation platforms, analytics tools).
• Design and implement workflows to streamline marketing operations.
• Monitor marketing spend and ensure alignment with strategic goals.
• Collaborate with cross-functional teams (sales, product, customer success) to align marketing initiatives.
• Ensure compliance with data privacy regulations and governance standards.
• Stay updated on industry best practices and emerging technologies.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3–5 years of experience in marketing operations or analytics.
• Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
• Strong analytical and problem-solving skills with advanced Excel and BI tools experience.
• Excellent communication and project management skills.

Preferred Skills

• Experience with data visualization tools (Tableau, Power BI).
• Knowledge of marketing attribution models and campaign optimization.
• Familiarity with global marketing compliance standards.