Communications Manager (Greater Tampa Bay Area)

Communications Manager | WellMed Optum Florida

Location: Tampa or Orlando, Florida

Company Description

WellMed Optum Florida is an independent, Florida-focused organization with a strong legacy of delivering high-quality care to older adults and the communities it serves. The organization combines clinical expertise with a coordinated care model to support better health outcomes and patient experiences. Team members collaborate across disciplines to ensure compassionate, accessible care for diverse populations. Joining WellMed Optum Florida means contributing to a mission-driven environment that values integrity, respect, and community impact.

Role Description

We’re looking for an experienced, hands-on Communications Manager to be a trusted communications partner and to independently execute internal communications across our network of 94 Medicare Advantage clinics. Reporting to the Senior Director of Communications, you’ll support a rapidly evolving healthcare organization through operational change, rebranding and improvements to its communications infrastructure.

This role is for a self-starter: a strong writer and creative storyteller who builds relationships with executives, market leaders and clinic staff, and who can take a project from concept through implementation and measurable results with minimal direction.

What you’ll do

• Write and edit employee messages, newsletters, intranet stories, FAQs, presentations, video scripts and campaigns in a clear, approachable voice
• Tailor communications for physicians, nurses, clinic teams, market leaders and executives, leading with concise headlines and relevant detail
• Support change and rebranding communications, explaining what is changing, why it matters and what clinic teams need to do, while keeping frequency right so frontline teams aren’t overwhelmed
• Manage editorial calendars, approvals, distribution lists and publishing schedules, and help build more scalable distribution processes
• Prepare talking points, presentations and toolkits for leaders, and support town halls and leadership communications
• Partner with Operations, Clinical Leadership, HR, Marketing, Compliance, Legal and Technology
• Own projects end to end, from scoping through measurement, and use feedback to improve what works

Qualifications

• Bachelor’s degree in communications, public relations, journalism, marketing, business or a related field, or equivalent experience
• 5+ years of experience in internal, corporate, change or healthcare communications
• Exceptional, demonstrated writing and editing skills, including the ability to simplify complex information
• Proven ability to build relationships with executives, market leaders and frontline staff
• Strong storytelling, original thinking and curiosity, with experience managing multichannel content, reviews and distribution
• Ability to work independently, manage competing priorities and handle sensitive information in a fast-paced environment
• Ability to travel between Tampa, Orlando and surrounding clinic locations as needed up to 30%.

Preferred

• Healthcare, Medicare Advantage, value-based care, multisite or other regulated-industry experience
• Experience communicating with clinicians, frontline employees or geographically dispersed teams
• Familiarity with employee communication platforms, SharePoint, distribution tools and analytics
• Spanish-language capability or knowledge of Florida markets