Graduate Enrollment Coordinator

Position Summary McMurry University seeks a dynamic, results-oriented Graduate Enrollment Professional to lead recruitment and marketing efforts for new and growing graduate programs, particularly in Business and Kinesiology. This position plays a critical role in launching, growing, and sustaining high-demand graduate programs through strategic recruitment initiatives, corporate partnerships, and personalized student engagement. The successful candidate will combine relationship-building, marketing insight, and enrollment management expertise to drive measurable growth in graduate enrollment. Primary Responsibilities Graduate Recruitment & Enrollment Growth Develop and execute a strategic recruitment plan to grow enrollment in graduate programs in Business and Kinesiology. Identify, cultivate, and convert prospective students through proactive outreach (phone, email, virtual meetings, in-person events). Represent the university at recruitment events, conferences, graduate fairs, and corporate sites. Manage the full enrollment funnel from inquiry to matriculation. Maintain consistent follow-up with prospective students to increase yield rates. Corporate & Community Partnerships Establish and grow partnerships with corporations, healthcare systems, school districts, athletic organizations, and regional employers. Negotiate cohort agreements, tuition partnerships, and employer-sponsored enrollment opportunities. Conduct on-site presentations and information sessions for corporate partners. Collaborate with university leadership to create customized graduate pathways aligned with workforce needs. Application & Admissions Management Manage graduate applications from submission through admission decision. Ensure timely collection and review of application materials. Communicate admissions decisions and next steps clearly and professionally. Maintain accurate and up-to-date records within the university’s CRM and student information system. Marketing & Outreach Collaborate with Marketing to develop targeted campaigns (digital, print, and event-based). Promote graduate programs to current McMurry undergraduate students through classroom visits, events, and direct outreach. Assist with developing recruitment materials and program messaging. Support open houses, virtual information sessions, and campus visit programs. Graduate Assistantship Support Assist in administering the Graduate Assistant program. Communicate opportunities and eligibility requirements to prospective and current students. Coordinate with program directors on GA placements and tracking. Qualifications Required Bachelor's degree (Master's preferred). 2+ years of experience in recruitment, enrollment management, sales, marketing, or corporate partnership development. Strong interpersonal and networking skills. Excellent written and verbal communication skills. Demonstrated ability to meet enrollment, sales, or performance targets. Willingness to travel regionally and occasionally out of state. Ability to work occasional evenings and weekends for recruitment events. Preferred Experience in higher education graduate recruitment. Familiarity with CRM systems (Slate, Salesforce, HubSpot, or similar). Experience building corporate or community partnerships. Knowledge of graduate program structures and adult learner markets. Core Competencies Strategic Enrollment Planning Relationship Building & Corporate Development Sales & Persuasive Communication Organization & Detail Management Data Tracking & CRM Utilization Initiative & Self-Direction Performance Expectations Growth in graduate program inquiries and applications Increase in enrolled graduate students Development of new corporate partnerships Application processing efficiency and responsiveness Graduate student yield and retention metrics #J-18808-Ljbffr McMurry University