Business Development Associate (Senior Care Partnerships)

Job Description

Job Description

Position Summary

We are seeking a proactive and relationship-driven Business Development Associate to support market development in the senior care space. This role is designed for an early-stage growth environment and combines business development, field outreach, channel building, and market feedback collection .

The ideal candidate is comfortable speaking with senior care providers, building relationships through phone and in-person outreach, identifying qualified opportunities, and reporting market feedback in a structured way. This is a hands-on role for someone who can operate independently, learn quickly, and help validate go-to-market opportunities in the DFW market.

Key Responsibilities

• Build and maintain target lists across senior care and healthcare-adjacent channels, including:
  • Assisted Living
  • Memory Care
  • Skilled Nursing Facilities (SNF)
  • Rehab providers
  • Home Care Agencies
  • Home Health Agencies
  • Durable Medical Equipment (DME) companies
  • Other senior-focused referral channels
• Conduct outreach through:
  • Cold calls
  • Emails
  • Walk-in visits
  • Follow-up meetings
• Introduce partner products and services to prospective channels and identify early-stage business opportunities
• Conduct discovery conversations to understand customer needs, current practices, and adoption barriers
• Help identify pilot opportunities and support early business development efforts
• Track and report key field feedback, including:
  • Response rate
  • Meeting rate
  • Effective messaging
  • Common objections
  • Potential referral opportunities
• Maintain organized outreach records, contact lists, and pipeline updates
• Work closely with the CEO on priority accounts, opportunity strategy, and follow-up actions
• Support light market research and partnership development activities as needed

QualificationsRequired

• Minimum of five years of sales experience working with healthcare institutions and senior care providers.
• Strong spoken and written English communication skills
• Comfortable with cold outreach, including phone calls and in-person visits
• Strong interpersonal skills and ability to build trust quickly
• Organized, responsive, and able to manage follow-up consistently
• Able to work independently in a field-based role
• Valid driver’s license and reliable transportation
• Comfortable traveling locally within the DFW area

Preferred

• Experience in one or more of the following:
  • Senior living
  • Home health
  • Home care
  • Rehab
  • DME
  • Healthcare partnerships
  • B2B field sales
• Familiarity with senior care or healthcare-adjacent markets
• Experience in business development, account management, outreach, or community partnerships
• Basic spreadsheet / CRM skills

Ideal Candidate Profile

• Energetic and comfortable talking to new people
• Able to balance persistence with professionalism
• Curious about how to build a new market
• Interested in healthcare, senior care, partnerships, or startup growth
• Coachable and able to turn field feedback into practical action
• Comfortable operating in an environment where processes are still being built

Performance Expectations — First 90 Days

• Learn the basics of partner products and their value proposition
• Build and maintain a target list of senior care channels in the DFW market
• Conduct outreach through calls, emails, and selected in-person visits
• Track key activity metrics such as outreach volume, response rate, and meeting rate
• Report market feedback to the CEO, including effective messaging and common objections
• Help identify referral opportunities and support early partnership development

Why This Role

This is a strong opportunity for someone who wants real exposure to business development, go-to-market execution, senior care partnerships, and startup-style growth projects . The role offers hands-on experience in building a market from the ground up and working directly with leadership.

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