Media Coordinator

Media Coordinator

This position will work on integrated media plans for Lexus, across all national media channels. They will assist the media planning team in the development of media plans through research, plan maintenance, billing stewardship, budgeting and reporting for national automotive campaigns. This requires strong organizational skills with a high attention to detail/accuracy due to depth and breadth of client's media commitments. The person in this role must effectively communicate the status of projects to Media Supervisor (MS).

What we're looking for:

The Media Coordinator will support the media plans across all media types, with skills including:

• Attention to detail, mathematical, analytical thinking, and being able to communicate status to the planning team
• High comfort and interest in working with numbers and data, research and billing
• An interest in consumer behavior, psychographics and demographics
• An interest in the entertainment and media landscape; understanding how people choose to spend their time with media
• A curiosity about advertising and the world of marketing
• High energy and attention to detail; personable and engaged

Skills/Abilities: Must have strong organizational skills and possess an aptitude for accuracy and details. Computer literacy is mandatory (Excel, Word, PowerPoint). Able to multi-task projects and prioritize urgent projects to meet deadlines (internal and client deadlines). Requires strong communication skills to work effectively with Media Planners and department counterparts. Must be a self-starter, possess a positive attitude, and contribute toward building a cohesive team.

Day to Day:

Pre-Planning & Planning Process:

• Assist in the media pre-planning & planning process. Gather and analyze research and 3rd party data such as: syndicated research (ex. MRI, Kantar, etc), and media trends for RFP list development
• Assist in development of media partner recommendations

Implementation & Execution:

• Weekly/Bi-weekly highlights and allocations
• Review and manage campaign insertion orders with publishers
• Input campaign billing in management system
• Implement campaigns into third-party ad-server via Media Ocean/ Prisma and ad verification via DoubleVerify
• Live site check on campaign launch days and throughout the flight

Tracking/Analysis:

• Pull screenshots for all media placements for proof of performance for the client
• Assist with providing production team specification information and following up with questions

Maintenance:

• Contribute to campaign reporting for the client and within the agency
• Data pulls from 3rd Party ad-server for performance and optimization reporting
• Interpret 3rd party data and studies
• Resolve billing discrepancies with publishers and Resources department

Additional Responsibilities:

• Generate ideas to support an "Ideas Culture" agency (e.g. internal idea for the agency or department, media idea that meets a client objective)
• Participate in training and educational courses as needed
• Experience: Entry level
• Education: A bachelor's degree is preferred.