Manager, VPA Product and Commercial Strategy

Role Description

Own revenue growth for Varsity Performing Arts (VPA) hard goods across wholesale/dealer business development, Amazon marketplace performance, and direct-to-consumer ecommerce. Lead product strategy and new product development while partnering cross-functionally to improve pricing, policies, and the customer experience.

Qualifications

• Strong commercial judgment and comfort owning revenue performance across multiple channels (wholesale, Amazon, and DTC).
• Ability to translate high-level goals into actionable plans, forecasts, and priorities.
• Experience developing product strategies/roadmaps and partnering with sourcing/suppliers to deliver new products.
• Strong pricing and margin awareness; experience shaping policies/terms that balance growth and customer experience.
• Excellent communication and relationship-building skills with dealers/retail partners and internal stakeholders.
• Highly organized; able to manage multiple initiatives concurrently and execute with minimal oversight.
• Proficiency with Microsoft Office; CRM experience (e.g., Salesforce) preferred.
• Customer-first mindset and professionalism when working with large, sophisticated partners.
• Ability to travel regularly and work evenings/weekends as needed.

Requirements

• Bachelor’s degree in business, marketing, education, or related field (preferred).
• 5 years’ minimum managing commercial product strategy or transferable knowledge.
• Demonstrated success managing multiple commercial channels.
• Experience in performing arts or the performing arts industry preferred.

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!