Live Commerce Coordinator
Sunny Health & Fitness, Inc.
Live Commerce Coordinator
We are looking for a driven and detail-obsessed Live Commerce Coordinator to own and manage TikTok Shop LIVE operations for Sunny Health & Fitness. This role is responsible for both Brand LIVEs and Creator LIVEs from planning and scheduling to execution, performance tracking, and optimization. If you thrive in a fast-paced, real-time environment, love the energy of live content, and are obsessed with conversion and results, this role is for you.
Responsibilities
Brand LIVEs
- Plan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop
- Build and manage LIVE scripts, run-of-show documents, product showcase order, and talking points
- Coordinate talent, hosts, and internal team members for each LIVE session
- Set up and manage LIVE studio logistics equipment, backdrop, product staging, and tech setup
- Monitor real-time performance during LIVEs (viewers, GMV, ATC, conversions) and make in-session adjustments
- Manage in-LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center
- Ensure products are properly listed, priced, and linked before every session goes live
Creator LIVEs
- Identify, recruit, and onboard creators to host TikTok Shop LIVE sessions featuring Sunny products
- Brief creators on products, talking points, promotional offers, and brand guidelines ahead of each LIVE
- Coordinate product seeding and sample fulfillment for creator LIVE hosts
- Schedule and maintain a creator LIVE calendar to ensure consistent session frequency
- Monitor creator LIVE performance and pull post-session reporting on GMV, viewers, and conversions
- Maintain ongoing relationships with LIVE creators follow up, provide feedback, and retain top performers
Reporting & Optimization
- Track and report weekly LIVE performance metrics GMV, peak viewers, ATC rate, conversion rate, session duration
- Identify top-performing products, price points, and content formats across both Brand and Creator LIVEs
- Collaborate with the social commerce and marketing teams to align LIVE strategy with broader campaigns and promotions
- Stay current on TikTok LIVE trends, competitor LIVE strategies, and platform feature updates
Qualifications
- 12+ years of experience in TikTok LIVE, live streaming commerce, social commerce, or influencer/creator management
- Hands-on experience with TikTok Shop Seller Center LIVE setup, product linking, promotions
- Strong understanding of LIVE commerce metrics GMV, ATC rate, conversion rate, peak viewers, session duration
- Experience coordinating or hosting LIVE sessions, either brand-side or creator-side
- Highly organized with the ability to manage multiple creator relationships and LIVE schedules simultaneously
- Comfortable working in real-time, high-pressure environments where things change fast
- Clear, direct communicator with creators, internal teams, and leadership
- Proficient in Excel for tracking, scheduling, and reporting
- Bilingual (English/Spanish) is a plus
- Passion for fitness, wellness, or lifestyle content is a plus
Vacancy posted 1 day ago
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