Vice President of Pro Sales

GENERAL SUMMARY OF POSITION

The Vice President of Pro Sales is responsible for leading Icon Protection's professional and trade channel strategy nationwide, driving profitable revenue and market share growth through a network of existing and new distributor partners. This role owns the commercial performance of the Pro channel, the strategic direction, and leads a team of sales leaders and Territory Managers to deliver sustained sales growth and margin expansion. As Icon Protection continues to invest in and expand its market-leading position within the Pro channel, this role will play a defining part in shaping that growth trajectory.

CORE & ESSENTIAL FUNCTIONS

Channel Strategy & Distributor Partnerships

• Develop and execute a comprehensive Pro channel go-to-market strategy that drives revenue and margin growth through new and existing distributor partners in a number of professional segments including paint, construction, flooring, automotive, and marine.

• Identify, evaluate, and onboard new distributor partnerships to expand market coverage and share of wallet within the professional/trade contractor segment.

• Build and maintain strategic, executive-level relationships with key distributor partners to secure long-term commitment and joint growth planning.

• Own budget and forecast responsibility for the Pro channel, ensuring accurate planning, disciplined resource allocation, and alignment with corporate financial objectives.

Sales Leadership & Team Management

• Lead, coach, and develop a team of approximately 8 direct reports across a broader organization of approximately 25 sales professionals.

• Set clear performance expectations, KPIs, and accountability standards across the team.

• Conduct regular business reviews, pipeline assessments, and performance evaluations to ensure the team consistently meets or exceeds growth targets.

• Build a high-performing, growth-oriented sales culture that reflects Icon Protection's position as a market leader.

Revenue & Market Growth

• Deliver consistent year-over-year sales and margin growth across the Pro channel.

• Drive new account generation and expand distributor and contractor penetration in new and existing markets.

• Grow market share and increase share of wallet with existing distributor and contractor customers.

• Analyze market trends, competitive dynamics, and customer needs to identify and act on new growth opportunities.

Cross-Functional Collaboration

• Partner with Marketing, Product, Operations, and Finance to align channel strategy with broader corporate objectives.

• Provide executive leadership with regular reporting and recommendations on channel performance, market opportunities, and investment priorities.

• Represent Icon Protection at industry events, trade shows, and distributor conferences to build brand presence and strengthen partner relationships.

• All other duties as assigned.

QUALIFICATIONS & EXPERIENCE

• 10+ years of progressive sales leadership experience preferred, with a demonstrated track record of driving revenue growth through distributor or channel partnerships.

• Experience in the professional/trade contractor channel, building products, paint, or related construction/industrial distribution strongly preferred.

• Proven ability to build and scale distributor relationships, including new distributor identification, negotiation, and joint business planning.

• Strong track record of leading, coaching, and developing high-performing sales teams.

• Exceptional strategic, analytical, and communication skills, with the ability to influence at executive levels both internally and externally.

• Bachelor's degree preferred; equivalent professional experience will be considered in lieu of a degree.

• Proficiency with CRM and Microsoft Office Suite applications.

• Valid driver's license and ability to travel 50–75%, including overnight travel.

WHY ICON PROTECTION

• Market Leadership — Join a company recognized as a leader in its category, with a strong and growing footprint in the professional/trade channel.

• Growth Trajectory — Be part of a business actively investing in the Pro channel, with significant runway for growth and impact.

• Ownership Culture — As a member of the Garland ESOP, employees share directly in the company's success through an annual employer contribution tied to company performance and valuation.