Social Media Specialist

Social Media Specialist Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We've been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. We're looking for a Social Media Specialist to build, scale, and lead Cohesity's Employee Advocacy Program. This isn't about maintaining the status quo. It's about creating a program that employees actually want to be part of, one that drives real awareness, builds individual credibility, and amplifies the Cohesity brand in ways that feel human and earned. You'll design the strategy, develop the enablement, run the trainings, dream up the contests, and write the content. You'll work across marketing, comms, HR, and sales to make advocacy a core part of how Cohesity shows up externally. And you'll keep finding new ways to grow participation, reward engagement, and raise the bar. This is a builder role with real ownership, real visibility, and room to make it your own. What You'll Do Build & Scale the Employee Advocacy Program Own the full lifecycle of Cohesity's employee advocacy program: strategy, platform management, content, enablement, and growth Develop and execute a program roadmap that increases employee awareness, drives participation, and scales as the company grows Create structured onboarding and ongoing trainings so employees understand why advocacy matters, how to do it well, and how to build their own professional presence on social Design creative contests, challenges, and recognition programs that make participation feel rewarding, not like another ask from corporate Think outside the standard playbook. Bring fresh ideas for how to engage employees across regions, functions, and levels Write posts employees genuinely want to share, content that leads with their perspective, not just the company's Partner with PR, HR, employer branding, and sales to embed advocacy into key company moments and campaigns Track program performance across shares, engagement, reach, and participation, and use that data to keep improving Social Media Content Create and schedule content for employees to share across LinkedIn, X, Instagram, and other relevant channels Write copy for employees to share with their networks that's on-brand, clear, and built for the platform it lives on Support campaign development across product launches, events, and key company milestones Experiment with formats, video, carousels, short-form, to find what employees want to share Stay current on platform changes, social trends, and what's working in B2B tech Analytics & Optimization Track and report on social performance, advocacy metrics, and content engagement Test posting times, formats, and messaging to improve reach and results Bring recommendations that are grounded in data, not just gut feeling What We're Looking For 2-4 years of experience in social media, content marketing, or employee advocacy Proven ability to build or meaningfully grow a program, not just maintain one Strong writing skills, you can adapt your voice by platform, audience, and context Real familiarity with LinkedIn and other B2B-relevant social platforms Experience designing and running employee trainings, enablement sessions, or ambassador programs is a plus Creative instincts for contests, campaigns, and engagement programs that actually get people excited Hands-on experience with advocacy or social media management tools (Sociabble, Sprout Social, Hootsuite, or similar) Comfort with social analytics and a genuine interest in using data to improve your work Curiosity about AI tools and how to use them to work smarter, not just faster Interest in, or experience with, the cybersecurity or enterprise tech space, you don't need to be an expert, but you should want to learn Collaborative by default, you work well across teams and help others feel confident showing up on social Bachelor's degree in Marketing, Communications, or a related field preferred Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making. Must have English language proficiency (Can interact with a degree of fluency when speaking, reading, and writing in a professional and specialized setting). Pay Range: $97,200.00-$108,000.00 The compensation noted above is based on an annualized hourly rate assuming normal full-time employment. In-Office Expectations Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing. Cohesity