Marketing Specialist

Do you enjoy managing social media, creating engaging content, and connecting with people? If so, we have the perfect opportunity for you! The Wisconsin Department of Military Affairs is looking for a Marketing Specialist to join our team at the Wisconsin Challenge Academy on Fort McCoy. In this role, you'll help tell the Challenge Academy story through marketing, outreach, communications, and social media while helping us connect with the youth, families, schools, and communities we serve. You'll work alongside a dedicated team that is passionate about making a difference in the lives of Wisconsin's young people. The Wisconsin Challenge Academy is a residential alternative education program that helps reclaim the lives of youth by providing the education, structure, leadership, and life skills they need to succeed as adults and become responsible citizens. If you're looking for a career where your communications and marketing skills can have a real impact, we'd love to hear from you. Learn more about the Wisconsin Challenge Academy at The DMA offers flexible schedules and great life/work balance. In addition to meaningful and rewarding work, we offer a competitive benefits package featuring: Substantial leave time including at least 3.5 weeks of vacation to start, 9 paid holidays, and ample accrued sick time that rolls over each year. A casual atmosphere and flexible work schedules, depending on the position's requirements. Well Wisconsin Wellness Program: A free and confidential employee assistance program that offers employees and their immediate family dependents a variety of tools, resources, and professional consultation services to support their health, goals, and overall wellbeing. Salary Information Starting pay is between $27.00 and $29.00 / hr. This position is on the 07/04 pay schedule/range. A 12-month probation will be required. For current permanent state employees, pay will be set in accordance with the State Compensation Plan. Must possess or be eligible to obtain and maintain a valid driver’s license as a condition of continued employment. Available to work evenings, weekends and holidays as needed. Available for frequent statewide travel. Available for overnight travel on occasion. In order to gain access to DMA facilities or air bases, and to determine whether the circumstances of any conviction may be related to the job being filled, DMA will conduct a comprehensive background check which includes an FBI fingerprint-based background check. The Department of Military Affairs does not sponsor work visas at the time of hire or anytime during employment. All persons hired will be required to verify identity and eligibility to work in the United States and complete the required Employment Eligibility Form I-9. This is a State of Wisconsin Civil Service position. The DMA does not require current or previous military experience. All new permanent, project, and limited term employees will be required to report to Joint Force Headquarters (JFHQ) in Madison on the Monday of their first week of employment for the New Employee Orientation (NEO) program. Additional information will be sent to the new employees and their supervisors on the Tuesday prior to NEO. Under the supervision of the Academy Director, this position is responsible for developing, coordinating, and administering outreach, communications, marketing, and public relations activities for the Wisconsin Challenge Academy. This position develops and implements strategic communications and outreach initiatives designed to increase public awareness, strengthen recruitment efforts, and support the Academy’s mission. Responsibilities include planning and executing statewide marketing and outreach campaigns; developing communications plans, promotional materials, and digital content; managing social media platforms and media relations; and evaluating outreach data and trends to evaluate program effectiveness; and preparing reports related to recruitment, outreach, marketing and public relations activities. The outreach coordinator oversees the Cadet Ambassador Program, recruiting, training and mentoring Cadets who represent the Academy at recruitment events, presentations and community engagements. With the Admissions Department, this position serves as a liaison with schools, community organizations, government agencies, military partners, media outlets, and other stakeholders to build and maintain strong relationships that support program awareness. This position also coordinates special events, official visits and presentations involving partner organizations, community leaders, elected officials, military leadership, and other distinguished visitors. The Outreach Coordinator also plans and implements promotional campaigns that increase program visibility, strengthen community engagement and support Cadet recruitment and placement opportunities. As an integral member of the Challenge Academy team, this position plans, coordinates, and implements comprehensive communications and outreach strategies that advance the Academy’s mission of helping Wisconsin youth develop the education, leadership, and life skills needed to become productive, responsible citizens. Qualifications Candidates who meet minimum qualifications will have experience with: Microsoft Office Suite or Google Suite. Use of graphic design software or photo-editing software. Government operations and organizational structure familiarity. In addition to the minimum qualifications, well-qualified candidates will also have the following preferred qualifications: Independently plan, organize, coordinate, and/or execute multiple projects and initiatives simultaneously. Training and/or experience in modern public relations, media relations, marketing, and outreach strategies/techniques. Management of social media platforms for an organization or a government entity. Deadline to Apply The online application process must be completed by 11:59p.m. on Sunday, July 19. Late applications will not be accepted. The Department of Military Affairs is an equal opportunity employer seeking a diverse and talented workforce. Veterans, women, people of color, LGBTQIA+, and people with disabilities are encouraged to apply. We provide reasonable accommodations to qualified applicants and employees with disabilities. For complete information on veterans’ hiring programs that may benefit you, please visit the Employment Assistance page on the Wisconsin Department of Veterans Affairs’ website. Veterans with a 30%-or-greater service-connected disability rating are eligible for consideration for non-competitive appointment to permanent positions in classified civil service under s. 230.275, WI Stats. Please visit the Veterans Employment page for more information about the program and how to apply. Current state employees in permanent positions are not eligible for non-competitive appointment. Questions regarding the application process can be directed to Bryan Bergman at View email address on click.appcast.io or View phone number on click.appcast.io. #J-18808-Ljbffr State of Wisconsin