Digital Marketing Specialist

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options. Job Overview: We are looking for a customer-focused Digital Marketing Specialist to help grow Azazie’s business through campaign execution, performance analysis, and digital experience improvements. This role will collaborate across teams to increase customer engagement, conversion, and revenue while supporting a variety of marketing projects. Please Note: This is an onsite position based in San Jose, CA. We are only considering candidates who are local to San Jose/Bay Area and able to accommodate the required onsite schedule. Responsibilities and Duties: Plan and execute marketing campaigns, including audience targeting, content coordination, campaign setup, quality assurance, and reporting. Improve customer engagement through segmentation, personalized communications, and automated customer journeys. Support affiliate partnerships, including partner outreach, promotional coordination, and performance optimization. Conduct A/B tests across messaging, creative, offers, and landing pages to improve results. Track website and campaign metrics, analyze customer behavior, and recommend improvements to conversion and revenue. Collaborate with cross-functional teams on marketing initiatives and use AI and automation tools to improve efficiency. Qualifications: Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience. 2–4 years of digital marketing or e-commerce experience, with strong hands‑on experience in email/CRM or affiliate marketing. Experience with segmentation, automated journeys, and email campaign optimization; or affiliate recruitment, partner management, and promotional campaigns. Proficiency with relevant marketing platforms, such as Klaviyo, Braze, Salesforce Marketing Cloud, Impact, CJ, or similar tools. Strong analytical skills, including experience with A/B testing, GA4 or similar analytics tools. Strong project management, attention to detail, and cross‑functional communication skills. Fashion, retail, bridal, or consumer e‑commerce experience preferred; familiarity with AI and automation tools is a plus. 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period Discretionary year end bonus Paid vacation days and sick leave Paid Holidays + Floating Holidays Free snacks and drinks in office Gym access in building Company engagement events Physical Requirements: While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision. Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time. #J-18808-Ljbffr