Assistant Director, Email Marketing Strategist

Assistant Director, Email Marketing Strategist

The Assistant Director, Email Marketing Strategist plays a key role in shaping and advancing the organization's email marketing strategy to drive measurable business outcomes. This individual contributor role requires a strategic, self-directed marketer with deep expertise in email best practices, audience segmentation, deliverability, and performance measurement. The ideal candidate will partner closely with business stakeholders to develop measurable data-driven strategies, optimize a wide variety of campaigns with a goal of driving engagement and conversion, and ensure compliance with all applicable industry standards and regulations.

Channel Ownership

• Shape and execute email marketing strategies that align with organizational goals, applying best practices and data-driven insights to deliver a unified, meaningful approach.
• Define outcomes and KPIs; use results to recommend optimizations and shape future strategy.
• Translate complex requirements into clear briefs and executable plans for cross-functional teams.
• Champion customer-first experiences by applying customer insights to messaging strategy and lifecycle design.
• Monitor emerging digital marketing trends and apply innovative tactics to campaign strategies; conduct competitive analysis of the insurance landscape to identify new growth opportunities.

Relationship Management

• Operate as a subject-matter expert and strategic advisor to business partners; bring forward proactive opportunities.
• Clearly communicate progress, risks, and recommendations throughout project execution; drive alignment across teams.
• Build and maintain strong partnerships; influence conversations with professionalism and diplomacy.
• Conduct regular check-ins with business partners to review performance and ensure alignment on campaigns.

Analytics

• Establish KPIs and reporting frameworks; analyze trends, identify insights, and recommend optimizations to stakeholders.
• Build performance narratives (dashboards/visualizations) that connect email performance to business goals and decision-making.

Segmentation & Targeting

• Leverage marketing automation capabilities to drive lifecycle outcomes.
• Develop and refine segmentation and targeting strategies using behavioral and demographic data to maximize engagement and conversion.
• Advance personalization and relevance through dynamic content and audience-led messaging approaches.

Vendor Management

• Serve as the primary point of contact for at least one vendor, supporting the email channel with segmentation, scoring or deliverability.
• Monitor platform performance and be seen as a subject matter expert, providing guidance and support to internal teams regarding capabilities, best practices, and troubleshooting.
• Collaborate with Martech team and vendors to stay informed about new features, updates, and opportunities for innovation.
• Deep knowledge of email marketing strategy with demonstrated success in leveraging the channel to drive measurable results.
• Strong cross-functional leadership and stakeholder management; ability to navigate challenging conversations and drive alignment.
• Comfortable influencing senior leaders.
• Expert at advanced segmentation and targeting; comfortable driving a personalization strategy using behavioral/demographic insights.
• Adept in navigating email deliverability, including list hygiene and reputation awareness.
• Expert in performance measurement and storytelling: KPI frameworks, dashboards/visualizations, insights and recommendations using platforms such as Tableau and Google Analytics.
• Deep experience in ESP/marketing automation platforms and tools (preferably Salesforce Marketing Cloud).
• Strong knowledge of HTML/CSS/ampscript; knowledge of SQL preferred.

Qualifications:

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of experience in email marketing with proven experience leading strategy.
• Experience with email deliverability
• Data segmentation and reporting
• Experience in insurance, financial services, or similarly regulated industries, with an understanding of compliance-driven marketing environments preferred.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$107,600 - $161,400

Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

The Hartford Financial Services Group, Inc.