Campaign Marketing Manager, Education Market

Job Family: Brightly Software

Req ID: 504573

Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About the Job

As the Campaign Marketing Manager for Education, you will be a critical driver of our growth strategy, responsible for understanding the unique needs and opportunities within the Education segment. The role is a strategic partner to our marketing and sales organizations, developing and implementing integrated marketing campaigns across various channels to generate high-quality pipeline, cultivate opportunities, and ultimately contribute directly to revenue growth. This role requires a blend of critical thinking, hands-on campaign execution, and a deep commitment to measurable results.

What you will do

Strategic Campaign Development:

• Designand develop comprehensive, multi-channel marketing campaigns (e.g.,digital advertising, content marketing, email marketing, webinars, events,social media) tailored to the vertical's target audience.

• Identifycompelling messaging and value propositions that resonate with thespecific needs and challenges of customers in education.

• Collaboratewith digital marketing, product marketing, and our reputation marketingteams to ensure alignment of campaign strategy and execution.

Sales Partnership & Enablement:

• Workclosely with the sales teams (including business development) tounderstand their priorities, challenges, and opportunities, ensuringmarketing efforts directly support sales objectives and span the journeyfrom.

• Act asa trusted advisor to sales, providing market insights, reporting, andcampaign updates spanning acquisition and expansion objectives.

Campaign Execution & Management:

• Leadall aspects of the end-to-end execution of marketing campaigns, workingwith internal creative teams, external agencies, and marketing operations.

• Managecampaign budgets, timelines, and resources effectively.

• Ensureall marketing activities align with brand guidelines and regulatoryrequirements.

• Partnerwith third parties to amplify the Brightly message when applicable.

Performance Measurement & Optimization:

• Deliverclear benchmarks and metrics for all campaigns, focusing on leadgeneration, MQL-to-SQL conversion, pipeline contribution, and revenueattribution. You'll architect the annual metrics plan across funnel stagesbased on business objectives.

• Analyzeand forecast the expected performance of planned marketing programsquarterly, with monthly adjustments to align campaign goals with salestargets and overall business objectives. Continuously monitor and optimizekey performance indicators (KPIs) to improve campaign effectiveness.

• Use ofmarketing analytics tools to track, analyze, and report on campaignperformance, providing actionable insights.

• Continuouslytest, learn, and optimize campaigns based on data-driven insights toimprove return on investment and achieve targets.

• Presentregular performance reports and strategic recommendations tocollaborators, including sales leadership and the CMO

What you need

Minimum Requirements:

Education & Certifications:

• Bachelor'sdegree in Marketing, Business Administration, Communications, or relatedfield; MBA or Master's preferred; certifications in digital marketing,analytics, or marketing automation tools (e.g., Google Analytics, Marketo)are a plus.

Experience:

• 5-8 years in B2B SaaS marketing; experience with Enterprise Asset Management,Computerized Maintenance Management System (CMMS) software or educationindustry marketing is advantageous.

Skills & Attributes:

• Strongcross-functional collaboration and communication skills; proactive outlookwith ownership; exceptional attention to detail; ability to prioritizeeffectively.

What makes you a Standout

• Strategicapproach with the ability to translate business objectives intoactionable marketing campaigns.

• Data-drivendecision-making and strong analytical skills to optimize campaignperformance.

• Collaborativeapproach with proven success partnering across sales, product, andmarketing teams.

The Brightly culture

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitment to Equity and Inclusion in our DiverseGlobal Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Brightly maintains a Drug Free workplace in accordance with applicable law.

$74,970 $128,520

Organization: Smart Infrastructure

Job Type: Full-time

Category: Marketing