Head of Marketing and Advertising
Planet Pharma
Marketing Analytics Manager (Technical / Data-Focused)
We are seeking a data-driven Marketing Analytics Manager to lead the development of scalable marketing analytics capabilities across our MarTech ecosystem. This role combines strategic marketing analytics with hands‑on technical expertise in data modeling, pipeline development, and reporting. The ideal candidate will bridge marketing, data engineering, and business stakeholders to drive measurable growth through high-quality data, actionable insights, and optimized marketing operations.
Marketing Analytics & Strategy
Define, standardize, and govern marketing KPIs, ensuring consistent tracking and reporting across channels
Analyze marketing performance to generate actionable insights on demand generation, channel optimization, and campaign effectiveness
Partner with marketing, sales, and operations teams to improve lead management, funnel performance, and conversion outcomes
Translate complex data into clear recommendations for both technical and non-technical stakeholders
Data Architecture & Engineering (Marketing-Focused)
Design and maintain scalable marketing data models within Snowflake
Build and optimize data pipelines integrating HubSpot, CRM, web analytics, and advertising platforms
Lead data collection, integration, transformation, and validation across multiple marketing data sources
Ensure data quality, governance, and accessibility for reporting and analytics use cases
Troubleshoot data issues and implement monitoring processes to maintain reliable datasets
Develop and manage scalable dashboards and reporting solutions in Power BI
Automate reporting processes for marketing performance and business KPIs
Enable self-service analytics for stakeholders through well-structured datasets and dashboards
Partner with IT, data engineering, and data science teams on data architecture and long-term platform strategy
Collaborate with Marketing Operations and Sales Operations to optimize system integrations and workflows
Document analytics processes, data definitions, and SOPs to ensure consistency and scalability
7+ years of experience in marketing analytics, marketing operations, data engineering, or related roles
Strong experience with Snowflake (or similar cloud data platforms) and data modeling
Hands-on experience building data pipelines and managing large-scale datasets
Proficiency in SQL and Python for data transformation and analysis
Experience with marketing technologies (HubSpot, CRM systems, web analytics, ad platforms)
Strong experience with Power BI or similar BI tools for dashboard development
Ability to connect technical solutions to marketing outcomes and business impact
Combines technical depth with business acumen—driving decisions, not just building pipelines
Strong problem-solver who can translate business needs into scalable data solutions
$78.8k - $131.3k
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