Digital Marketing Manager

Job Role: Digital Marketing Manager
Location: Meridian, ID 83642
Contract: 12 Months with possible extension

Role Overview
The SEO Content Specialist supports the search team by managing content production workflows and ensuring the digital content is properly keyworded, structured, and moved through the publishing process. This role is primarily focused on SEO/GEO execution (keyword research, outlining, coordination, and tracking). While not a dedicated content writing role, strong writing skills is a huge plus.

Key Responsibilities
Core SEO Execution
Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)
Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units
Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages
Manage content workflow from intake through publication (backlog → in progress → review → published)
Maintain content pipeline visibility and status tracking for stakeholders
Track and report basic content performance
Report on content performance, highlighting what was successfully executed versus what did not meet expectations
Review and optimize draft content to ensure strong SEO structure and alignment with target keywords
Conduct off-site outreach to build high-quality backlinks
Strengthen internal linking by strategically connecting related pages across the site
GEO & LLM Optimization
Enhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven search
Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses
Apply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMs
Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text
Execute scalable on-page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms.

Qualifications
Bachelor's degree in Marketing, Communications, English, or a related field
3 years experience in SEO, content marketing, or digital marketing
Familiarity with SEO tools (SEMrush or similar)
Strong understanding of keyword research and search intent
Familiarity with GEO concepts and AI search optimization - understanding of how LLMs discover, read, and cite content
Experience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimization
Strong cross-functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs
Strong communication skills and attention to detail.

Nice to Have
Experience with project management platforms (Workfront)
Exposure to analytics tools (Google Analytics, Adobe Analytics)
Background in B2B or technical content environments (Semiconductors, memory and storage)
Ability to write technical content (AI tools may assist with drafting)
Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations
Experience with AI agents, humanizing AI content, etc.