Vice President, Digital Campaign Delivery Lead

Job Description

Drive impactful digital marketing campaigns for Business Banking, collaborating across teams to deliver customer-focused solutions and operational excellence.

As a Vice President, Digital Campaign Delivery Lead in Business Banking, you will lead a team responsible for executing acquisition campaigns across digital channels. You will coordinate cross-functional delivery, ensure launch readiness, and drive continuous improvement through automation and AI-enabled capabilities. Your leadership will influence stakeholders and optimize customer-facing marketing experiences.

Job Responsibilities

• Lead end-to-end execution of digital acquisition campaigns across landing pages, email, paid media, and public digital channels.
• Partner with Strategy, Product, Digital Content Experience (DCE), and Creative teams to translate business objectives into effective campaign briefs and execution plans.
• Coordinate stakeholder reviews and approvals across Legal, Compliance, Risk, and business partners.
• Ensure creative assets and customer experiences are implemented accurately and consistently across digital channels.
• Support optimization efforts by providing campaign performance insights and recommendations to DCE, Creative, Product, and Analytics partners.
• Own and evolve the campaign execution operating model, including workflows, governance, documentation standards, and delivery processes.
• Drive cross-functional coordination to ensure readiness across targeting, creative development, approvals, production, and technology implementation.
• Monitor key performance indicators and operational metrics to ensure successful campaign outcomes.
• Ensure audit-ready execution through disciplined documentation, process adherence, and controls governance.
• Lead, coach, and develop a team of campaign managers, setting clear expectations for prioritization, accountability, and execution excellence.
• Identify and implement automation and AI opportunities across campaign intake, workflow management, quality assurance, reporting, and execution processes.

 

Required Qualifications, Capabilities, and Skills

• Minimum 5 years of experience in digital marketing, campaign management, marketing operations, or acquisition marketing.
• Demonstrated leadership experience managing teams and delivering results in a highly regulated environment.
• Proven ability to lead end-to-end campaign execution from planning through launch and optimization.
• Strong understanding of digital marketing execution, customer journey fundamentals, creative review processes, and campaign optimization techniques.
• Experience partnering with Legal, Compliance, Risk, and Control functions and navigating formal approval processes.
• Exceptional stakeholder management and communication skills within complex matrixed organizations.
• High attention to detail with disciplined documentation and audit-ready execution practices.
• Strong analytical and problem-solving skills with the ability to leverage data and insights to improve outcomes.
• Technology-forward mindset with interest in automation and AI-driven workflow improvements.

 

Preferred Qualifications, Capabilities, and Skills

• Business Banking and/or financial services marketing experience.
• Experience managing digital acquisition, lifecycle marketing, or customer engagement campaigns.
• Experience leading marketing transformation initiatives involving tools, workflows, governance, or operating model improvements.
• Hands-on exposure to AI-enabled marketing, workflow automation, or process optimization tools.
• Proven track record of improving campaign performance through testing, optimization, and operational excellence.
• Agency-side or in-house marketing campaign management experience.
• Bachelor’s degree.

 

Additional Information

• Fast-paced, delivery-focused environment supporting multiple concurrent campaign launches.
• High emphasis on operational discipline, documentation, controls governance, and execution quality.
• Significant cross-functional coordination across Strategy, Product, DCE, Creative, Technology, Analytics, Legal, Compliance, and Risk teams.
• Ongoing focus on process improvement, automation, AI enablement, and operational efficiency.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.