Customer Marketing Manager

Requisition ID: 39456

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

In the role of Customer Marketing Manager (On Premise) , you will be part of the Shopper & Customer Marketing Team and an extension of the On Premise sales team. You will work to execute the Molson Coors marketing strategy with retail partners at our key on premise national accounts.

This position reports to the Sr. Manager Customer Marketing and works closely with Molson Coors sales teams, distributor partners, internal brand and retail partners.

What You’ll Be Brewing:

• Build our portfolio of brands within the on premise channel to grow our brands and elevate the beverage category at our largest accounts. Key on premise accounts include bars & restaurants (Buffalo Wild Wings, Applebees), Casinos, Concessions, Cinema’s and more……
• Deliver against the on premise accounts volume and financial goals annually, as well as demonstrate strategic ability to meet long-term plan targets
• Brew strong customer relationships with retail partners and internal national & chain sales teams, providing thought leadership on industry and activation
• Lead ground-up program development for key customers that is rooted in shopper insights and addresses retailer & shopper needs
• Execute with excellence along the shopper journey, including pre-shop digital and retail media planning & deployment through to on-property activation like menu advertising and the like
• Evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers and deliver on our channel strategies

Key Ingredients:

• You have a bachelor’s degree in sales or marketing or a related field OR equivalent (5+ years) progressive experience in the field of sales or marketing
• Experience directly working in alc bev category and/or on premise channel is a plus
• You have experience collaborating with sales teams on implementing retail-based shopper programs and you have ability to build empathy with shoppers to reach them in the occasions they seek
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
• You build relationships and collaborate to get to the desired outcome
• You take accountability for results – acting with integrity and honoring commitments
• You have a thirst for learning – you are always looking for ways to learn and help one another grow
• You exhibit our core values
• Strong working knowledge of retail media buying principles & ideally an understanding of alc bev trade practices

Work Perks that You Need to Know About:

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.
• This role will require 4 days in office, Monday through Thursday, with Friday working from home

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail View email address on aiapply.co.

Pay and Benefits:


At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings : $109,100.00 - $143,200.00 (posting salary range) + 20% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.