Product Marketing Specialist (Change Management)

Role: Product Marketing Specialist, Change Management
Duration: 12 - 18 months
Hours: 40 hours/week
Location: Hybrid (Irvine, CA) - 1x week onsite


We're partnering with a globally recognized investment management firm undergoing a large-scale transformation of its data and operating model following a recent enterprise platform implementation.


This is a high-impact consulting engagement focused on driving adoption, alignment, and behavioral change across a complex organization . The role sits at the intersection of product marketing, internal communications, and change management -with a strong emphasis on strategic influence over execution.


What You'll Do


This is not a traditional product marketing role. You'll act as a trusted advisor to stakeholders , helping guide how teams understand, adopt, and engage with new tools and processes.


Key responsibilities include:

• Lead change management and adoption strategies tied to enterprise platform transformation
• Drive stakeholder alignment across cross-functional teams and leadership
• Develop and execute internal communications strategies (email campaigns, content hubs, messaging frameworks)
• Translate complex technical concepts into clear, compelling storytelling for internal audiences
• Design and deliver training, enablement materials, and adoption programs
• Create internal-facing assets including:


• Messaging frameworks & narratives
• Training materials & playbooks
• Internal campaigns & content (SharePoint, blogs, newsletters)
• Roadmaps, dashboards, and reporting visuals


• Partner closely with product, engineering, and business teams to ensure consistent positioning and engagement


What Success Looks Like

• Increased adoption and engagement across internal teams
• Clear, consistent messaging that resonates across diverse stakeholders
• Strong executive alignment and confidence in communication strategy
• Measurable impact on behavior change and platform utilization


What We're Looking For


Must-Haves

• 10+ years of experience in Product Marketing, Product Management, or related field
• Proven ability to operate in a consultative, stakeholder-facing role
• Exceptional communication and storytelling skills (written and verbal)
• Experience influencing cross-functional teams and senior leadership
• Background in SaaS, data platforms, or technology-driven environments


Highly Preferred

• Experience in Change Management or Organizational Transformation
• Strong track record driving adoption of new tools, platforms, or processes
• Experience with internal communications strategy and content ecosystems


Nice to Have

• Exposure to financial services, asset management, or fintech