Social Media Marketing Expert

Wounded Warrior Homes is seeking a Social Media Marketing Expert who understands how to tell meaningful stories, grow engaged communities, and support fundraising efforts through strategic digital marketing. As a volunteer you will help Wounded Warrior Homes reach more veterans—especially women veterans—who need housing support, mental health resources, and a strong sense of community. By strengthening their outreach and storytelling, they can connect veterans to critical services while increasing donor and volunteer support that sustains their mission. Overview The Social Media Marketing Expert will lead Wounded Warrior Homes’ social media presence and digital storytelling. This role is responsible for developing and executing social media and content strategies that increase awareness, donor engagement, volunteer involvement, and community support. This position requires a balance of empathy, strategy, and execution—ensuring their message is communicated with respect, authenticity, and purpose. Opportunity Requirements & Important Notes Key Responsibilities Develop and execute a social media strategy aligned with Wounded Warrior Homes’ mission, programs, and fundraising goals. Plan and manage content calendars for platforms including Facebook, Instagram, LinkedIn, X and YouTube. Support major campaigns such as holiday giving, fundraising initiatives, events, and veteran-focused awareness efforts. Content Creation & Storytelling: Write compelling, mission-aligned social media posts that highlight veteran stories, program impact, events, and donor appreciation. Create and edit short-form and long-form video content (Reels, TikTok, X, Shorts, testimonials, event recaps). Ensure all content reflects trauma-informed, respectful storytelling practices. Email & Newsletter Marketing: Write and design newsletters and email campaigns to support fundraising, awareness, and community engagement; align email content with social media campaigns to create a cohesive donor and supporter journey. Community Engagement & Growth: Engage with followers, supporters, and community partners through comments, messages, and social interactions; support volunteer recruitment and donor outreach through organic social content; collaborate with internal team members and partners to amplify reach. Analytics & Performance Tracking: Monitor key performance metrics including engagement, follower growth, website traffic, and donation-related activity; provide regular reporting with insights and recommendations for optimization. Time Commitment & Logistics Time Commitment: 15 hours per week. This opportunity takes place remotely with a monthly in-person meeting. The Social Media Expert volunteer is expected to attend in-person events to capture social media content. Onboarding Onboarding Process: The onboarding process for this role takes about 2 hours. Basic information about the organization and role as well as time scheduling will be covered. Required Skills/Experience At least 1 year of experience in social media marketing or digital marketing. Strong writing and storytelling skills, particularly for cause-driven or nonprofit organizations. Experience creating and editing video content for social platforms. Familiarity with social scheduling and analytics tools (Meta Business Suite, HubSpot, Hootsuite, Later, etc.). Ability to work independently while collaborating with a mission-driven team. Desired Skills/Experience A volunteer who is a quick learner, tech savvy, and likes to learn. Experience working with nonprofit, veteran, or community-focused organizations. Understanding of fundraising, donor engagement, or cause-based marketing. Knowledge of email marketing platforms (Mailchimp, HubSpot, Constant Contact, etc.). Knowledge of AI is a plus. Physical Requirements & Attire Walking around to video and take photos at events. The opportunity is not able to make accommodations for individuals with physical limitations and the space where this project takes place is not wheelchair accessible. Attire: Smart casual unless at an event. Wounded Warrior Homes Wounded Warrior Homes, Inc. is a San Marcos, California–based 501(c)(3) nonprofit whose mission is to provide transitional housing and reintegrative support services that empower veterans to heal, grow, and successfully reintegrate into civilian life. Through access to mental health care, physical health programs, job training, and community engagement, we strive to create a supportive environment that fosters stability, dignity, and purpose. Issue Area(s): Veterans & Military Families; Population Served: Military/Veterans; Activity Type: Fundraising & Campaigning, Public Relations/Marketing. Express Interest Volunteers Needed 1/26/2026 Through 12/31/2026 Location: Wounded Warrior Homes (Virtual) After expressing interest in one or more dates and times you'd like to volunteer, your availability will be sent to the Opportunity Leader who will review and confirm when you should attend. You need to add at least one day/time to schedule. Your donation means more volunteers making an impact on San Diego nonprofits, schools, and parks. In order to register for this opportunity you must log in to an existing account or register to create a new account. This link allows you to participate in this opportunity with a team. A team can be a family team, corporate team, or any kind of organized group. When you click on the link you will have the option to: Choose an existing team you're already a member or captain of, or Create a new team to sign up. Signup Questions Please respond to the following questions in order to signup for this opportunity: 0:00 0:05 0:10 0:15 0:20 0:25 0:30 0:35 0:40 0:45 0:50 0:55 Today 22 January 2026 #J-18808-Ljbffr HOSD.org/211sandiego.