Staff Product Manager (Advertiser Recommendations & Incentives)

Responsibilities In this role, you will own the strategy, roadmap, and execution for Snap’s advertiser recommendations platform — the intelligence layer that understands who advertisers are, where they are in their journey, and how to unlock performance and accelerate growth This work spans all advertiser segments, from self-serve SMC advertisers to large-scale partners You will build data-backed, platform-wide recommendations, treatments, and incentives that meet advertisers at every stage and tier While you will remain on the SMC PM team, you will be deeply embedded with many teams across our ads stack — operating at the intersection of product intelligence, advertiser experience, and revenue growth Own the end-to-end strategy, roadmap, and execution for the advertiser recommendations and incentives platform, spanning all advertiser segments and tiers Define and evolve the intelligence layer that identifies where advertisers are in their journey and surfaces the right recommendations, treatments, and incentives to drive action and growth Build data-backed recommendation systems that unlock performance opportunities — from campaign setup and optimization nudges to growth levers tied to revenue outcomes Design and optimize incentive programs that drive advertiser activation, engagement, and spend milestones — ensuring incentives are well-targeted, measurable, and tied to business outcomes Partner deeply with other ads product teams as an embedded collaborator, ensuring recommendations and incentives are tightly integrated with AM workflows, Salesforce data infrastructure, and marketplace intelligence Work cross-functionally with Measurement, Ranking, Targeting, Data Science, and Engineering to build scalable, high-quality recommendation logic that performs across advertiser tiers Partner with Sales and Account Management to surface operational insights, identify opportunity gaps, and ensure recommendations translate to real advertiser outcomes Leverage A/B testing, experimentation, and data analysis to evaluate recommendation quality, drive continuous improvement, and communicate results clearly across a matrixed organization Engage regularly with advertisers and customer support to understand friction points, validate recommendation relevance, and identify new opportunity areas Benefits Up to 28 weeks of parental leave and return-to-work program Adoption, surrogacy, infertility, and fertility preservation benefits Backup child care coverage, center-based care support, & caregiver assistance Dependent Daycare Flexible Spending Account Lactation rooms (based on office location) and breastmilk shipping coverage For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy Short-term disability, long-term disability, basic life insurance, and AD&D insurance Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options Dental coverage, including orthodontia benefits Vision coverage, including frame and contact allowance and LASIK benefits Free membership to One Medical for primary and urgent healthcare services Business Travel Insurance Gym perks and discounts Team fitness classes and races Sports leagues Cooking and nutritional workshops Well-being reimbursement Unlimited access to virtual physical therapy with Anthem 15 sessions per year of mental health for you + dependents through Lyra Generous time off and leave programs. In the US, this includes the following: Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members 15 sick and safe days per year 12 paid holidays per year Social gatherings, team outings, and volunteering programs Meditation and yoga classes Speaker series, classes, and subscriptions to educational programs Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th% Flexible Spending Accounts for healthcare, daycare and commuter Health Savings Account with employer contributions Rocket Lawyer memberships Financial education programs Snap exclusive discounts and perks Compensation packages that let you share in Snap’s long-term success! Qualifications Ability to drive projects from strategy through to execution, balancing long-term vision with near-term delivery Experience working across advertiser tiers, particularly SMC Experience building recommendation, nudge, or personalization systems — with an ability to think through relevance, timing, and impact at scale 8+ years of experience in consumer or digital advertising products, with part of that experience in advertiser-facing or growth products Strong data fluency, including hands-on experience with SQL Proven ability to collaborate across product, engineering, data science, and go-to-market teams in a complex, matrixed organization Strong understanding of the digital advertising ecosystem, advertiser lifecycle, and the levers that drive campaign performance and advertiser retention BS/BA degree or equivalent relevant experience Excellent communication and influence skills, with the ability to drive alignment across stakeholders at all levels Systems thinking across advertiser segmentation, data infrastructure, and product surfaces — with the ability to connect signals across the full advertiser journey Experience working on data-backend ad platform products Strong analytical skills with experience using data and experimentation to inform product decisions Revenue-focused mindset with a track record of building products that drive measurable advertiser and business outcomes Familiarity with CRM systems and how sales and AM workflows intersect with product data (e.g., Salesforce integration) Experience working at the intersection of product and go-to-market, with meaningful exposure to sales or account management workflows Experience building advertiser-facing recommendations, alerts, or performance intelligence products #J-18808-Ljbffr Snap Inc.