Product Manager, Emerging Franchises

Job Title: Product Manager, Emerging Franchises Requisition ID: R027741 Job Description: Job Title: Product Manager, Emerging Franchises Reporting To: Director, Product Management, Emerging Franchises Department: Activision Publishing – Emerging Franchises Location: Santa Monica, CA Your Mission As Product Manager, Emerging Franchises, you will serve as the lead publishing-side product manager for an upcoming premium console and PC video game within Activision’s Emerging Franchises portfolio. You will own the publishing product strategy, drive go-to-market planning, and lead cross-functional execution required to help bring the game to players around the world. This role is for a high-agency operator who combines player-first thinking, market insight, analytical rigor, and commercial judgment. You will work closely with studio, production, marketing, communications, commercial, finance, and international teams to shape the plan and drive execution from strategy through launch. If you are energized by ambiguity, motivated by ownership, and passionate about bringing great games to market, this is the role for you. This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote. Required days in office are Monday – Thursday. Responsibilities Own Publishing Product Strategy Define and drive the publishing product strategy for a premium console / PC title within Activision’s Emerging Franchises portfolio Translate player insights, market signals, competitive research, and business goals into clear product recommendations and go-to-market decisions Serve as a strategic thought partner to production and studio development teams to inform what features and content go into a title Lead Go-to-Market Planning Build and drive the global go-to-market plan in partnership with cross-functional publishing teams Translate commercial goals, audience priorities, and brand positioning into clear go-to-market inputs, campaign strategy, marketing beats, and success metrics Oversee the marketing budget, KPI tracking, and business reporting Orchestrate Cross-Functional Execution Lead day-to-day publishing execution across internal teams, ensuring workstreams are aligned, prioritized, and delivered on schedule Drive clarity around goals, owners, timelines, risks, tradeoffs, and decisions Champion all planning milestones and decision-making forums from announcement through launch Drive Business Performance Conduct analyses and build business cases to shape product, marketing, and commercial decisions Define goals and track results including but not limited to marketing funnel metrics, sales performance, monetization, engagement, and retention Bring urgency, accountability, and strong judgment to ambiguous, fast-moving business challenges Player Profile 5+ years of experience in product management, product marketing, go-to-market, publishing, or strategy roles, ideally within the video game or entertainment industries. Candidates with advanced degrees or other differentiated experience demonstrating exceptional impact and leadership may be considered outside of this range. High agency, strong attention to detail, and the confidence to lead creative, technical, commercial, and operational teams through influence, across various levels of seniority Strong analytical and problem-solving skills that incorporate both quantitative and qualitative rigor, coupled with advanced PowerPoint and Excel proficiency Exceptional verbal and written communication skills, including the ability to create and deliver compelling presentations for a wide range of audiences Adept at structuring ambiguous problems to drive to actionable solutions Comfortable balancing strategic thinking with hands-on execution Creative, out-of-the-box, thinking that challenges the video game publishing status quo Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field preferred Our World At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences. We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up. Ready to Activate Your Future? The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to View email address on click.appcast.io. General employment questions cannot be accepted or processed here. Thank you for your interest. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. Rewards We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including: Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance; 401(k) with Company match, tuition reimbursement, charitable donation matching; Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave; Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others; If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance. Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting In the U.S., the standard base pay range for this role is $114,080.00 - $211,048.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable. Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! We’re proud to be recognized as one of FORTUNE’s "100 Best Companies To Work For®” for five consecutive years and have earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists. Our 10,000+ global employees are some of the best and brightest talents across entertainment, media, and technology. 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