Senior Social Media Manager

Xero Shoes is scaling from a strong-product company into a brand that creates its own demand. This role owns two halves of that engine, and they carry equal weight: the ambassador and athlete partnerships that put Xero in culture, and the organic social channels where that culture shows up every day. Roughly half of this job is hands‑on social media management. The other half is building and running the partner engine that feeds it. If you want one without the other, this is not the seat. On the partnerships side, you own Xero's tiered ambassador program end to end and the elite athlete layer that sits above it. On the social side, you own strategy, calendar, copy, publishing, and community across every organic channel. The two halves compound: the program generates the content and credibility, and the channels turn it into reach and demand. Organic Social Media & Community Own organic social strategy and channel plans across Instagram, TikTok, YouTube, and Facebook: what each channel is for, what wins there, and how it ladders to launches Own the content calendar end to end: planning, copywriting, asset briefing, scheduling, and publishing, weighted toward ambassador, athlete, and launch content Manage day-to-day community: comments, DMs, tagged content, UGC sourcing, and usage rights Write in Xero's voice (independent, motivational, clever, not jargon‑y) and hold brand consistency across every post and partner asset Brief and review creator and agency content; manage the Joybyte relationship and tighten creative review and approval cycles Monitor trends and move fast on reactive cultural opportunities Report on organic performance monthly: reach, engagement, follower growth, and traffic or demand attributable to organic The Ambassador & Athlete Engine Own Xero's tiered ambassador program day to day: a roster that ladders from seed creators and Xero evangelists, up through core ambassadors, up to pro partners Manage the Pro and Elite Athlete layer above the ambassador tiers: the faces of the brand who lead hero content and co‑create campaign narratives for every major launch Run the full partner lifecycle in every tier: scouting, outreach, contracts, product seeding, content approvals, affiliate and commission structures, launch‑week activation, and reporting Operate the recruitment pipeline through Joybyte and GRIN plus Xero's own channels, then move the program toward internal management as it scales Own the graduation ladder so the program is self‑sustaining: seeds prove themselves, the best become core ambassadors, a select few become pro partners Tie ambassador and athlete activity to the TikTok Shop flywheel and to attributable demand, not just posts published Build seasonal activation plans that map specific ambassadors and athletes to each product launch across run, court, outdoor, and golf Partnerships & Brand Collaborations Source and close brand collaborations and field partnerships beyond the ambassador roster, and own them end to end from first conversation through live activation and recap Build a repeatable pipeline so partnership development compounds instead of running one‑off Content Capture, Events & Launch Alignment Plan shoots and events: shot lists, athlete and talent scheduling, production logistics, vendor coordination, and on‑site capture Manage product seeding and fulfillment logistics for ambassadors and partners Build and run the activation calendar against the launch roadmap, aligning creative, product, and partnerships so launches land on time Customer Service Oversight Oversight and escalation only, not queue handling Coordinate with the CS team on escalations and surface recurring customer themes back to brand and product What Success Looks Like Organic channels that grow month over month: reach, engagement, and follower growth on calendar and on brand, with a measurable share of new‑customer demand attributable to organic A live, growing, tiered ambassador roster plus a signed pro and elite athlete layer, tied to priority franchises and categories Every major launch backed by a coordinated ambassador and athlete activation plus a full organic social plan, not a scramble Measurable lift in brand reach and new‑audience penetration, especially younger cohorts A self‑sustaining talent pipeline that feeds the TikTok Shop flywheel and reduces paid media dependency What You Bring 4+ years across creator, influencer, ambassador, or athlete partnership marketing and hands‑on organic social management, ideally in a DTC or consumer brand Direct experience owning social channels for a brand: strategy, calendar, copywriting, publishing, and community, not just overseeing an agency A track record of building and managing a multi‑tier creator or ambassador program, not just managing inbound Hands‑on experience with affiliate and commission structures, contracts, seeding, and usage rights Familiarity with creator tooling and CRM such as GRIN, and with TikTok Shop and creator commerce Sharp, brand‑forward writer who can match an independent, motivational, clever voice, not jargon‑y or crunchy Ability to translate program and channel activity into business outcomes and report on them Organized under pressure, able to hold scope when reactive requests pile up Nice to Have Experience in footwear, apparel, outdoor, run specialty, or sports Existing relationships with creators or athletes in relevant categories Event and on‑site activation experience Experience taking an externally managed program in‑house Job Type: Full‑time; In‑office 3‑4days per week / hybrid Pay: The annualized salary for this position $115,000.00 This is an estimate, based on potential employee qualifications, operational needs and other considerations as permitted by Colorado Equal Pay Transparency Rule 4.1.2. Other rewards may include annual bonuses, short‑ and long‑term incentives, and equity awards. Benefits Include: Medical, Dental and Vision upon employment Additional employee funded ancillary benefits, such as: qualified HSA, or FSA, and VoluntaryLife / AD&D, Accidental, Critical Care etc. are also available if you choose to participate 401k eligible after 3 months of employment Xero Shoes provided life insurance Employee bonus and incentive plans Sick and vacation accrual 1 pair of shoes monthly for employee’s, and friends/family discounts Xero Shoes handles our own recruitment. We will not respond to solicitations from recruiters. #J-18808-Ljbffr