Senior Analyst, Marketing & Business Intelligence

Job Description

Job Description

At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.As a Senior Analyst within the Measurement & Analytics practice at A&G, you will provide data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition to retention to winback, you will transform multi-channel data into actionable, integrated marketing intelligence while building cross-functional partnerships internally & with clients. CraftsmanshipContinuously elevate the quality of our insights to amplify client business outcomes, drive exceptional agency output, and deliver an outstanding client experience.Provide analytic services to both A&G's clients and internal teamsDesign and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g., broadcast, out of home, website, online advertising, email, search)Create holistic dashboards by pulling data from different data sources and websites for presentations to the senior management teamDesign and interpret the results of in-market testsPartner with technical resource to guide and QA the implementation of measurement solutionsComprehensive measurement and analysis plansWeekly, monthly reports (Excel, PowerPoint)Development of dashboards for senior clientsDocumentation relating to existing processes and suggestions/presentations for improving those processesData consolidation and validationCuriosityProactively explore the evolving media & measurement landscape to strengthen our contributions to client relationships and the final work. Consistently go the extra mile to uncover the most robust data-driven stories we can tell.Develop and maintain fluency in relevant interactive technologiesWebsite behavior and customer experience analysisLead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post-test analysis.Proactively identify new opportunities to advance media & measurement strategy to keep A&G at the industry forefrontCreativityA problem solver to the core, you'll constantly seek new approaches to meeting our clients' measurement needs.Work with a cross-functional team to identify opportunities for optimization of marketing campaigns and provide recommendations to improve program performanceDon't take data at face value; maintain an out-of-the-box lens on insights and corresponding recommendationsDon't take "no" for an answer; keep digging until you find a sufficient client solutionIntegrate the media and creative perspective into your data storytellingCultureBe an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes.Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes.Help balance client needs with internal culture, recognizing that strong contributions to team health and agency culture are essential to great work.Build trust and foster collaboration by bringing enthusiasm for our clients, their business challenges, and the primary brand of A&G analytics.Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community.Effective and persuasive presentations (verbal and written) for project teams and business leadersWhat You Bring:Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing2-4 years of professional experience in direct marketing, online marketing, advertising, or consulting. Agency experience is a plus, especially client- facingIntellectually curious and a creative thinkerStrong quantitative and qualitative skills with proven data interpretation abilitiesExcellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documentsStrong interpersonal skills. Must be able to work well in a team environmentDemonstrated time management and project management skillsExperience with Microsoft PowerPoint, Word, ExcelExperience with a digital analytics solution (e.g., SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)Experience with one or more statistical analysis tools a plus (e.g., SAS, SPSS, Stata)Experience with one or more relational database management systems (RDMS) a plus (e.g., Oracle, MS SQL Server)Why A&G?Join a vibrant team that values creativity, innovation, and making a positive impact.Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.Be part of a culture that encouages continuous learning, professional growth, and having fun while doing great work.Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you. Apply today and let's create something amazing together.*A&G is not offering immigration sponsorship for this position now or in the future.*A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.