Fractional Marketing Lead

Accountabilities - Marketing Strategy and Leadership: Build and lead the marketing function, establish priorities, and collaborate with the General Manager to define growth objectives and allocate resources effectively. - Product Launches: Own the planning and execution of new product launches, coordinating marketing activities to maximize visibility, engagement, and adoption. - SEO and AI Search Visibility: Develop and implement search engine optimization (SEO) and answer engine optimization (AEO) strategies to improve discoverability across traditional search engines and AI-powered answer platforms. - Performance Measurement: Monitor trial sign-ups, paid conversions, and performance across subscription plans to identify opportunities and guide marketing investments. - Channel Development: Build and manage owned and earned marketing channels, including partnerships with trading educators, proprietary trading firms, and brokers. - Lifecycle Marketing: Design and execute campaigns that nurture new sign-ups, improve conversion rates, increase customer retention, and encourage long-term engagement. - Marketing Audit and Planning: Assess existing marketing activities during the first 90 days, establish a prioritized channel strategy, evaluate current AI search visibility, and prepare the next product launch. - Continuous Optimization: Test and refine marketing initiatives using performance data, customer behavior, and measurable business outcomes. Requirements - At least 5 years of marketing experience in a growth marketing or performance marketing environment. - At least 2 years of experience owning growth initiatives for a SaaS or subscription-based product. - A degree in Marketing or a related field. - Demonstrated ability to develop marketing strategy while independently executing campaigns and operational tasks. - Strong analytical skills, with the ability to interpret performance data and use insights to guide decisions and budget allocation. - Experience with customer acquisition, conversion optimization, and measurable growth initiatives. - Familiarity with SEO and an interest in improving brand visibility across AI-powered search and answer platforms. - Experience developing marketing channels, managing partnerships, and building lifecycle campaigns is highly valuable. - An entrepreneurial mindset, strong ownership, and the ability to work autonomously in a growing business environment. - Excellent communication, collaboration, and prioritization skills, with the ability to work closely with leadership. - Availability to work approximately 20 hours per week under a fractional contract arrangement. - Candidates must be based in Canada or the United States within the Pacific, Mountain, Central, or Eastern time zones. Benefits - Competitive monthly retainer: USD $4,000–$7,000, depending on experience and location. - Fractional flexibility: Approximately 20 hours per week, offering flexibility to balance multiple professional commitments. - Leadership ownership: Direct involvement in shaping marketing strategy, setting priorities, and influencing business growth. - Strategic autonomy: The opportunity to make decisions, test ideas, and take initiatives from planning through execution. - Measurable impact: A clear opportunity to influence customer acquisition, paid conversions, retention, and product growth. - Growth-stage environment: Join a new leadership team and help build the next phase of a SaaS product's development. - AI-driven innovation: Explore opportunities to strengthen marketing performance through AI-powered search visibility and emerging technologies. - Remote-friendly arrangement: Work from an eligible location in Canada or the United States within the specified time zones. #J-18808-Ljbffr