RELOCATION - Senior Manager, HCP Product Marketing

We are partnering with a growing, mid-sized biotechnology company entering a pivotal phase of commercial expansion. With multiple product launches on the horizon, the organization is seeking a Senior Manager, HCP Product Marketing to play a critical role in shaping launch strategy and driving commercial success within the cardiopulmonary space.

Reporting directly to the Senior Vice President of Marketing, this is a highly visible position offering the opportunity to influence launch planning, brand strategy, and commercialization efforts at a key stage in the company's growth.

The Opportunity:

As Senior Manager, HCP Product Marketing, you will lead the development and execution of HCP-focused marketing strategies across pre-launch and launch activities. Working cross-functionally with Medical Affairs, Sales, Market Access, Regulatory, and Commercial teams, you will help build and execute launch plans that drive awareness, adoption, and long-term brand success.

This role is ideal for a strategic marketer who enjoys working in a collaborative biotech environment and has a proven track record of contributing to successful product launches.

Key Responsibilities

• Develop and execute HCP marketing strategies for upcoming product launches.
• Lead launch readiness planning, including positioning, messaging, customer segmentation, and tactical execution.
• Partner closely with Medical Affairs, Sales, Market Access, Regulatory, and Commercial Operations teams to ensure alignment and launch success.
• Translate clinical data and market insights into compelling customer-facing strategies and materials.
• Support KOL engagement, advisory boards, congress activities, and customer insight generation.
• Drive the development of promotional campaigns, HCP materials, and omnichannel engagement programs.
• Monitor market dynamics and competitive activity to identify opportunities and inform strategic decision-making.
• Present recommendations and business updates to senior leadership.

Qualifications

• Bachelor's degree required; advanced degree (MBA, PharmD, MS) preferred.
• 8+ years of pharmaceutical, biotech, or medical device marketing experience with a Bachelor's degree, 6+ years with a Master's degree, or 2+ years with a PharmD and relevant marketing experience.
• Proven pharmaceutical product launch experience is required.
• Strong HCP marketing background within specialty pharmaceutical, biotech, or related therapeutic areas.
• Experience working cross-functionally within complex commercial organizations.
• Excellent communication, strategic thinking, and project leadership skills.
• Experience within cardiopulmonary, cardiovascular, pulmonary hypertension, rare disease, or specialty care markets is highly desirable.

Why Join?

• Join a company preparing for multiple high-profile product launches.
• Work directly with senior executive leadership and influence key commercial decisions.
• Be part of an organization known for its strong culture and exceptional employee retention, with many team members having been with the company for 10–15 years.
• Play a significant role in the continued growth and commercial evolution of an innovative biotech company.
• Opportunity for long-term career development and advancement.

Location: North Carolina (Relocation Required)

If you have a passion for launch strategy, HCP marketing, and helping bring innovative therapies to patients, we'd love to hear from you.