Media Buyer/Paid Media Specialist

Role Description

Looking for a Media Buyer who wants to learn the performance marketing craft properly. This is a hands-in-the-account role from day one for someone obsessed with what makes an ad account scale profitably, not just spend. You will work hand-in-hand with senior buyers to plan, launch, and optimize paid campaigns primarily on Meta, with growing responsibility on AppLovin / Axon.

You will be responsible for:

• Building, launching, and managing Meta campaigns (CBO/ABO structures, audiences, placements, creative testing).
• Supporting and growing into independent buying on AppLovin / Axon.
• Monitoring daily performance and flagging scaling opportunities, underperformers, and anomalies.
• Running structured creative and audience tests, and documenting the results.
• Pulling, organizing, and interpreting performance data to inform decisions, and producing clear weekly client reports.
• Analyzing creative performance using soft metrics (CTR, CPM, CPC), benchmarking against account averages, and clearly communicating those reads to strategists and clients.
• Helping maintain clean account hygiene, naming conventions, and tracking.

Qualifications

• 3 - 5 years of hands-on paid media experience in DTC environments, either in-house or at marketing agencies working with DTC brands.
• Managed monthly per brand around USD 300k - 1M on ad spend.
• Clear written communication in English.
• Genuine fluency with Meta Ads Manager — you've built campaigns, not just read about them.
• Strong numerical sense; comfortable living in spreadsheets and dashboards.
• A direct-response mindset: you care about CPA, ROAS, and contribution margin, not vanity metrics.
• Working knowledge of tracking and attribution tools (pixels, CAPI, ClickFlare, GA4, etc.).
• Comfortable staying responsive when accounts demand it, including the occasional evening or weekend during launches or scaling pushes.
• Availability during key EST windows to analyze performance and take action (scale, kill, pull back, etc.).

Nice to have

• Experience with AdManage (strongly preferred).
• Hands-on time with AppLovin / Axon or other programmatic / native platforms.
• Basic understanding of creative.

Benefits

• Competitive base salary.
• Fully remote, full-time contractor role.
• Learn direct-response media buying directly from senior operators managing significant spend.
• Real ownership early—you won't be stuck pulling reports for a year.
• Work across a diverse roster of scaling, fast-growing DTC brands in fashion, beauty, and lifestyle.
• A fast-paced team environment that rewards results and fosters growth into a senior media buyer role.