Product Manager, Lead Generation

Job Overview Snap Inc is a technology company focused on camera-based communication and media solutions. This role is a Product Manager on the SMC Ads Product team, owning Snap’s Lead Generation vertical. Responsibilities Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals Define and evolve Snap’s lead generation product approach, including privacy‑resilient solutions and platform/measurement roadmap alignment Partner closely with cross‑functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution Ensure a high‑quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org Knowledge, Skills & Abilities Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale Strong systems thinking across the ads stack — advertiser‑facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation Excellent communicator and cross‑functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org Minimum Qualifications BS/BA degree or equivalent years of experience 6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience Experience working with small medium businesses Experience in lead generation Preferred Qualifications Hands‑on experience across the entire product lifecycle including defining product needs, prioritization, pre/post‑launch execution Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The base salary range is $209,000‑$313,000 for Zone A, $199,000‑$297,000 for Zone B, and $178,000‑$266,000 for Zone C. The position is eligible for equity in the form of RSUs. Equal Opportunity Statement Snap is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, color, religion, national origin, gender, sexual orientation, disability, veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability and veterans. #J-18808-Ljbffr