Interactive Partner

Job Description TCS Interactive is Tata Consultancy Services award-winning full-service agency unit. We design, engineer & activate digital products and services for the growth and transformation of companies. Global brands use our end-to-end experience transformation services to increase promotion, conversion and retention through commerce, loyalty and self-services solutions underpinned by data and measurement. We are looking for a hands-on TCS Interactive Partner to join our Customer Success team leading engagements in Healthcare. The Interactive Partner will work together with TCS Client partners focusing on interactive goals for named clients in Insurance. While the Client Partner focuses on CIO as the key stakeholder, Interactive partner will focus on CMO and their directs as the key stakeholders to sell, consult and deliver services. The main KPIs for a TCS Interactive partner is customer success, which will be measured through revenue growth and service portfolio expansion. The other responsibilities and KPIs include configuring and orchestrating the different interactive offerings to help the customer to meet their business goals in named clients. An ideal candidate will have consulting/advisory/strategy experience from either an innovative creative agency or a forward-thinking consultancy. You will be fluent modern marketing and transformation in the insurance industry. Ideally, they will understand how to translate brand into experience and knowledgeable in two or more disciplines: digital design, direct digital/CRM marketing, customer experience strategy and marketing analytics. They must be comfortable leading a high-performance team and if needed immerse themselves in customer problems.

RESPONSIBILITES/EXPECTATIONS FROM THE ROLE

• Client relationship management: Acting as the primary point of contact for clients, the IBP of account is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services.
• Helps develop marketing and advertising strategies that align with the client's business objectives and target audience
• Align with service leads across the organization to co-ordinate and own the narrative and outcomes for our customers
• Work cross-functionally with the Clients marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives.
• Act as the customer champion and push for excellence from everyone.
• Participate in Analyst briefings to support TCS Interactive market leadership ambitions.
• Own and champion programs, developing the relationship with all stakeholders, bring a systematic and technically valid approach to assignments. Oversees the entire project life cycle, from conception to execution and evaluation, ensuring that all aspects of the campaign run smoothly, on time, and within budget
• Demonstrate a sound knowledge of consulting tools, practices, and te chniques to enable precise analysis and presentation of work delivered.
• Work at a client site as required, this will vary.
• Lead the business development team to develop a sales pipeline and be measured by the sales performance and revenue growth against a given target.
• Drive a One TCS mindset across multiple internal and external stakeholders
• Create, Own, and share knowledge on best practice, ways of working and delivery learning across peers internally.

DESIRED COMPETENCIES

• Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm or a creative agency that is focused on brand, experience and transformation.
• A proven track record of working with CMOs, CDOs and CEOs.
• A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines.
• Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc).
• Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media.
• An understanding of the strategic drivers behind Marketing transformation programs and the experience and confidence to give an opinion that may conflict with the client's view
• Any experience in the following: change management, agile, lean, six sigma, or Design Thinking would be an advantage
• Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business
• Experience in creating business cases for brand transformation initiatives
• Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems)