Head of Marketing

Job Description

Job Title: Head of Growth Marketing

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Compensation : $150K-$180K (Total Comp)

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Location: Remote (USA)

About Us\n

Wellness Coach is a global wellness platform that inspires and engages workforces through personalized wellness offerings — challenges, personal and leadership coaching, rewards & recognition, Next-Gen EAP and weight management. We integrate with Microsoft Teams, Slack and Zoom, and we're backed by Softbank NY, Zoom Ventures and Accomplice.

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About the Role\n

We're hiring our first growth marketing leader to scale demand from HR and benefits leaders. Referrals, LinkedIn and paid search are already producing pipeline — your job is to turn them into a repeatable engine and bring our lead generation fully in-house with AI-run campaigns. You'll report to the CEO, lead our marketing, website and events team, own HubSpot end to end, and support our partnerships and broker efforts.

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Why Join Us?\n

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• Impact: Build the growth engine for an AI-first wellness platform used by employers across the US.
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• Growth: Shape the function from the ground up as the company scales.
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• Autonomy: Own the plan, the budget and the results, with a direct line to the CEO.
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What You'll Do\n

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• Scale HR-direct demand: Own LinkedIn ads, Google Ads and content that turn HR, benefits and total-rewards leaders into booked demos.
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• Grow referrals: Build a structured referral program with customers and partners.
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• Own lead generation: Take over our outsourced lead gen and run it in-house with AI-driven campaigns.
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• Own HubSpot: Run segmentation, lifecycle stages, lead scoring, nurture and attribution so sales trusts the data.
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• Lead the team: Manage our marketing, website and events team and set its priorities.
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• Support partnerships: Deliver the marketing our partnerships and broker efforts need — events, webinars, co-marketing and broker materials.
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• Report on results: Track pipeline and cost per qualified demo by channel; double down on what works, cut what doesn't.
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What You Bring\n

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• Experience: 7+ years in B2B SaaS demand generation or growth marketing, including owning a pipeline number.
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• HR-tech or benefits background: Experience marketing to HR, benefits or total-rewards buyers.
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• AI-native execution: You build and run campaigns with AI tools (e.g. Claude) end to end — targeting, copy, sequences and analysis — and can show us how.
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• Paid and outbound: Hands-on with LinkedIn and Google Ads, and with running outbound programs.
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• HubSpot expertise: Deep, hands-on HubSpot marketing automation, segmentation and reporting.
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• Player-coach: You lead a small team and still build campaigns, write copy and work in the CRM yourself.
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What We Offer\n

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• Company-paid medical, dental and vision, plus unlimited personal coaching and EAP
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• Remote within the U.S.
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• Generous PTO, wellness days and recharge breaks
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• 401(k) and financial coaching
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• Wellness and lifestyle rewards
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• Executive coaching and mentorship
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• Team retreats and offsites
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• A purpose-driven culture
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• Wellness Coach is an equal opportunity employer committed to diversity, equity, and inclusion. We welcome applicants of all backgrounds and experiences.
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