Marketing Consultant

Job Summary This is a remote position however candidate must be located in the Raleigh-Durham market. This role will contribute to the development of marketing solutions and campaigns for the Front Store Marketing team, with a concentration in the Price Value initiative in the Raleigh-Durham market. In this role, you will be the subject matter expert in the geographical region, including conducting local research and providing insights on how to maximize campaign reach and effectiveness. You will play a vital role in being a corporate liaison with local managers and colleagues on behalf of the campaign, motivating & influencing participation, coordinating communications and collecting feedback. This role will work closely with many cross-functional partners including marketing, merchandising, consumer insights, etc. Responsibilities Develop marketing strategy by studying economic indicators, identifying customers and their current and future needs, and monitoring the competition. Provides information and commentary pertinent to campaign, recommends options and courses of action, and implements directives. Help develop, execute, and monitor marketing programs; boots-on-the-ground promotional support for marketing plans and programs. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. Areas of research include marketing trends, competition, new products, and pricing. Contributes to team effort by fostering ideas targeting the demographic data of the target audience. Experience Experience with product launches or integrated marketing campaigns. Working knowledge of market research, surveys, and data analytics. Highly detail-oriented, self-starter, independent worker with critical thinking skills. Ability to communicate effectively at all levels, build relationships and lead cross-functional teams. Strong PC knowledge including Microsoft Word, Excel, and PowerPoint. 2-5 years previous work experience in Marketing or related field. Deep knowledge of the Raleigh, NC market. Bachelor’s degree in Business, Marketing, Finance, or related field preferred. Education Bachelor’s degree in Business OR Marketing About US Tech Solutions US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. #J-18808-Ljbffr