Head of US Market - Brand Growth (E-Commerce/Retail)

Head of US Market – (Brand Growth) E-Commerce/Retail Location: United States – Remote The Opportunity: We are a leading international fashion group with a portfolio of six lifestyle brands across multiple categories. As we expand our brands into the U.S. market, we are looking for an entrepreneurial, hands‑on leader to build and grow our U.S. presence. As Head of US Market – Brand Growth (E-Commerce/Retail) , you will serve as the key point of ownership for the U.S. business. This is an opportunity to take established international brands and build their presence in the U.S. from the ground up. The initial focus will be heavily DTC and e-commerce driven , with responsibility expanding across wholesale, partnerships, and retail as the brands gain traction. This is not a traditional corporate leadership role where you inherit an established team and infrastructure. We are looking for someone who is excited to build, execute, and operate hands‑on while having the resources and backing of an established international organization. What You'll Own E-Commerce & U.S. Operations Lead the U.S. launch and growth of the group's lifestyle brands, beginning with DTC e-commerce. Own the day‑to‑day performance of multiple Shopify storefronts , ensuring sites are optimized, functional, and driving results. Oversee site merchandising, content, promotions, product launches, and the overall digital customer experience. Drive traffic, conversion, revenue, and profitable growth across each brand. Partner with 3PL and operational partners to ensure effective inventory management, fulfillment, and shipping. Serve as the primary point of ownership for day‑to‑day U.S. operations. Brand Growth & Marketing Develop and execute strategies for introducing and scaling international brands with the U.S. consumer . Work closely with global marketing teams on brand positioning, campaigns, customer acquisition, and growth strategies. Translate performance data into actionable recommendations across traffic, conversion, revenue, customer behavior, and overall brand performance. Identify opportunities to increase brand awareness, customer acquisition, retention, and market penetration. Wholesale, Retail & Partnerships Help build the brands' U.S. wholesale presence, including relationships with showrooms, sales representatives, retailers, and other industry partners. Identify strategic partnerships and collaborations within the fashion and lifestyle ecosystem. Support the evolution of each brand from e-commerce → wholesale → retail as the U.S. business grows. What We're Looking For: We are looking for someone who combines e-commerce expertise with strong commercial instincts and an entrepreneurial mindset . The ideal candidate will bring: 5+ years of experience leading DTC e-commerce in the U.S. Hands‑on Shopify experience. Experience working with fashion, lifestyle, or other consumer brands , ideally within a mono‑brand environment. Experience managing or supporting multiple brands or digital storefronts simultaneously. Strong understanding of U.S. digital commerce, customer acquisition, conversion, performance marketing, and consumer behavior. A data‑driven mindset with the ability to turn KPIs and customer insights into action. Familiarity with the U.S. fashion wholesale ecosystem, including showrooms, sales representatives, and multi‑brand retailers. Exposure to inventory, fulfillment, 3PLs, and the operational side of e-commerce. Strong project management and problem‑solving skills. The ability to work independently and manage multiple priorities in a fast‑moving environment. Excellent communication skills and the ability to collaborate effectively with international teams. A true builder mentality —someone who is equally comfortable developing the strategy and rolling up their sleeves to execute it. If you have built and scaled DTC brands, understand the U.S. fashion and e-commerce landscape, and are excited by the opportunity to create something from the ground up, we would love to hear from you. #J-18808-Ljbffr Expert Executive Recruiters (EER Global)