Digital Marketing Specialist at BUNZL Cerritos, CA

Digital Marketing Specialist job at BUNZL. Cerritos, CA. John Tillman Company, a division of Bunzl, is seeking a Digital Marketing Specialist. The role will develop and implement comprehensive digital marketing strategies that align with the company's growth objectives. The candidate should be ready to start on day one with minimal ramp‑up time, bringing fresh ideas and proven expertise to optimize results and drive ROI. This position is on‑site at our Cerritos, CA office. Responsibilities Conduct market research to understand target audiences, identify industry trends, and analyze competitor activities. Create and execute integrated campaigns across various digital channels including websites, Amazon.com, social media, and paid advertising. Manage integrations between CRM, email platforms, analytics tools, and other marketing systems and utilize API integration to streamline data flow between marketing platforms. Analyze email campaign performance and implement improvements to increase engagement and conversion rates. Optimize content for search engines (SEO), while ensuring alignment with brand guidelines. Implement, utilize, and maintain a future PIM system to ensure accurate and consistent product information across all digital channels; establish data governance standards for product information. Manage social media profiles and implement strategies to increase brand awareness and engagement. Manage PPC advertising campaigns on platforms like Google Ads and social media. Analyze, measure, and report on digital marketing performance using Google Analytics and other tools. Create reports and presentations to communicate campaign results to stakeholders. Maintain company website. Collaborate with designers and developers to enhance brand awareness, online reputation, and collateral marketing materials. Coordinate trade show participation. Requirements High School diploma or equivalent required; bachelor's degree in business, marketing, or related field preferred. Minimum 5 years of experience in digital marketing with proven skills in content marketing, SEO, email marketing, and analytics. Experience in B2B industrial marketing a plus. Experience with CRM systems (Microsoft Dynamics a significant plus) and Google Analytics. Proficiency with content management tools like WordPress, BigCommerce or Shopify Plus. Working knowledge of graphic design principles. Experience with AI and developing prompts to enhance work output and efficiency. Strong analytical skills with high proficiency in Excel for data analysis and strategy alignment. Innovative thinking with attention to detail and trend identification. Excellent interpersonal, verbal, and written communication skills. Strong organizational skills with the ability to manage multiple projects simultaneously. Experience with integration platforms like Zapier, Make (formerly Integromat), or similar tools. Google Analytics certification, Google Ads certification, and HubSpot's Inbound Certification, preferred. Experience with PIM systems and marketing analytics tools like SEMRush, preferred. Salary: Tillman CA salary range $75K - 90K based on experience, education, and geographic location. Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. The company has a policy to attract and retain the best qualified people without regard to race, color, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law. #J-18808-Ljbffr