Director of Events Sales - Upscale Restaurant Group
$100k - $120kWillow Tree Recruiting
Director of Events Sales – Upscale Restaurant Group
$100,000 - $120,000 + Commission
Join this renowned restaurant group as the Director of Events Sales, driving event revenue, client relationships, and elevated private dining experiences across a growing portfolio of restaurant concepts. Complete with excellent benefits, competitive salary, and meaningful career growth opportunity.
Company:
- Renowned hospitality group known for delivering exceptional guest experiences through creativity, elevated service, and thoughtful attention to detail
- Offers a dynamic, collaborative, and growth-oriented environment across a portfolio of distinct, design-forward restaurant concepts
Benefits:
- Medical insurance paid 100%
- Dental and Vision insurance
- FSA and HSA
- 401k (after 1 year, with 5% matching)
- Commission eligibility ($60K estimated)
- 2 weeks of vacation, 3 weeks after 2+ years
- Dining discounts
Responsibilities:
- Drive outbound sales efforts to grow private dining and event revenue across multiple restaurant concepts and markets, with a focus on corporate, social, brand, and high-profile client segments
- Identify untapped opportunities in each market and develop tailored sales strategies, promotional packages, seasonal offerings, and partnership initiatives to increase bookings
- Build, manage, and actively convert a strong pipeline of event clients while meeting or exceeding revenue goals and providing accurate monthly and quarterly forecasts
- Create and implement a cohesive multi-market event sales strategy, including pricing guidelines, capacity standards, menu frameworks, service models, and revenue optimization practices
- Oversee the full event lifecycle from initial inquiry and proposal through contracting, planning, execution, and post-event follow-up, ensuring a seamless and elevated guest experience
- Partner cross-functionally with Culinary, Operations, Marketing, and Finance to develop event menus, collateral, campaigns, pricing strategies, and execution standards that align with concepts
- Build scalable processes, SOPs, sales tools, and training resources for restaurant leadership and event teams to support consistent private dining execution across markets
- Lead, coach, and develop a high-performing events team, fostering strong relationships with GMs, chefs, and market leaders while serving as the escalation point for VIP and high-profile clients
Background Profile:
- 7+ years of event sales leadership experience in upscale or fine dining restaurant hospitality, ideally in a Director-level or comparable role overseeing multi-market or multi-city operations
- Proven success driving significant event sales revenue, ideally with prior responsibility for approximately $6M+ in annual event sales volume and demonstrated growing outbound sales
- Established network and book of business within the NYC and/or Washington, D.C. markets required; Miami and Chicago relationships are a plus
- Experience managing, coaching, and developing event sales managers, coordinators, or similar team members in a fast-paced, hospitality-driven environment
- Advanced financial, analytical, and technical skills, including proficiency with forecasting, revenue modeling, margins, pricing, sales reporting, CRM platforms, event management software, Microsoft Office, Excel, Outlook, shared-drive tools, and event documentation
- Exceptional organizational, client-facing, negotiation, and problem-solving skills, with the ability to manage multiple events, clients, priorities, and markets while supporting VIP and high-profile clients with professionalism and discretion
- Collaborative and service-oriented, with the ability to partner effectively with Culinary, Operations, Marketing, Finance, and leadership teams
- Local Candidates Only – Must currently reside in the NYC area and be able to work in-office
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