Head of Sales (US)

Let's fix hospitality, for good.

Running restaurants in the US is brutal - margins are razor thin, waste is high, and teams are stretched to the limit. But it doesn't have to be this hard. That's why we built Nory.

Our CEO, Conor, knows the pain first-hand. After founding and scaling Mad Egg in Ireland, he got tired of juggling "market-leading" systems, clunky spreadsheets, and endless printouts. So he built the tool he wished he'd had from day one.

Nory is the all-knowing restaurant management system. It blends real-time data with AI predictive analytics, giving operators control of their margins. From food prep to forecasting, it's operational intelligence that helps restaurants run with consistency, certainty, and profit. The result? Thriving restaurants, better jobs, less waste, stronger margins.

And we're just getting started. Fresh off a Series B led by Kinnevik and Accel, we've grown to 70+ people across Ireland, the UK, and Spain - and now we're bringing Nory to the US.

We're looking for a hands-on Head of Sales, US to help build the next phase of our American business.

This is not a sit back and manage leadership role.

We're looking for a true player-coach: someone who still loves being in deals, knows how to build pipeline, coaches from the front, and wants to help shape a high-performing sales organization from the ground up.

You'll work closely with our VP Sales and leadership team to scale our US go-to-market motion while leading and developing a fast growing team of Account Executives in the US.


For the right person, this role offers a clear path toward broader regional leadership as we continue to grow.

What you'll bring:

• 7-10 years of experience in B2B SaaS sales, spanning both individual contributor and leadership roles
• Personally successful as a closing AE before stepping into leadership, so you still understand what it takes to win a deal
• 3-5 years in a people leadership role (team lead or head of sales) managing full-cycle AEs with a strong outbound motion, not exclusively SDR teams or inbound-led environments
• Proven ability to coach and develop full-cycle Account Executives across outbound pipeline generation and mid-market deal execution
• Strong command of structured sales methodologies such as MEDDICC or similar qualification frameworks.
• Proven experience supporting and closing deals in the $20K-$100K+ ARR range with multi-location or multi-stakeholder buyers
• Comfortable owning deals alongside your team, this is a player-coach role, not a strategy seat. You won't carry a personal quota, but you'll be expected to jump on calls, support closes, and help reps win deals
• Experience selling into restaurants, hospitality, or multi-location businesses strongly preferred, restaurant tech background is a meaningful advantage
• High standards, low ego, and a genuinely collaborative leadership style
• Based in New York City or open to relocation

What you'll be doing:

• Lead, coach, and develop a team of Account Executives responsible for SMB and mid-market restaurant groups across the US, while partnering on strategic enterprise opportunities as Nory continues moving upmarket.
• Coach reps across the full sales cycle including discovery, demos, multi-threading, negotiation, and close.
• Help build and refine Nory's outbound motion, messaging, and pipeline generation strategies.
• Help shape sales enablement, forecasting discipline, and operational rigor across the US team, and help build a culture of accountability, urgency, collaboration, and continuous improvement.
• Build strong relationships across the hospitality ecosystem to drive brand awareness, partnerships, referrals, and pipeline generation.
• Partner closely with marketing, customer success, and leadership to improve GTM execution and market positioning.
• Recruit, onboard, and develop high-performing sales talent as the team scales significantly over the next few years.
• Lead from the front by joining strategic customer conversations, supporting key opportunities, and helping reps win deals

What success looks like:

In your first 12 months, you will:

• Own the buildout of a repeatable and scalable US sales motion, while delivering market-leading win rates and consistent quota attainment across the AE team
• Improve outbound pipeline generation and conversion performance
• Elevate the team's mid-market and multi-location selling capabilities
• Grow the AE team to 8+ AEs while building a high-performance sales organization capable of scaling ARR from $2M to $8M+
• Build strong relationships within the restaurant and hospitality ecosystem
• Become the face of Nory in the US market and a key leader in our expansion journey
• Lead the development of an Enterprise motion closing 100+ location operators

What we offer in return:

Meaningful equity with standard 4-year vesting and 1-year cliff - at Nory everyone is an owner!

Private health, dental, and vision insurance

401k with company match up to 4%

20 days paid time off, plus public holidays

12 weeks paid parental leave for birthing parent, and 4 weeks of paid leave for non-birthing parent

$1,000 annual personal development budget + quarterly book budget

$250 home office workspace budget

Frequent travel to London and Dublin and regular offsites & socials

And much more

Our sales team ethos

We're on a mission to become the most trusted, respected, and impactful sales team in hospitality tech.

A team driven by curiosity, velocity, and a deep commitment to our customers' success. We will be the team that operators want to buy from and industry leaders want to work with-not just because of what we sell, but because of how we sell.

We will set the standard. We will move with urgency always. We will create lasting value for every prospect we engage with.

What it means to be part of the Nory sales team

Being part of this team means you're not just in sales - you're a disruptor, a game changer, a company grower, and a quota crusher. We believe our team will define the top 1% of sales professionals in the hospitality tech industry.

We are:

• Professionals first. We show up prepared, on time, and ready to raise the standard.
• Team players. No ego, no politics. We operate as one team.
• Humble learners. We seek feedback, take it seriously, and act on it fast.
• Curious operators. We chase clarity. We ask "why" until we get to the truth.
• Outcome-driven. We commit. We execute. We deliver value.

Sales skills can be taught. Tools can be trained. But if you don't show up with the right mindset, we can't help you win.